Entain Joins Bloomberg’s 50 Global Leaders Initiative

Entain (LON: ENT), the sports betting and gaming operator, has joined this year’s 50 Global Leaders sustainability initiative, in further testament to its commitment to responsible gaming and ESG (Environmental, Social and Governance).

The campaign, which has been showcased on Bloomberg’s global media platform, is designed to highlight companies work on ESG sustainability. It brings together many leading international organizations, and as part of the project, it will be examining the advances made by Entain over the past year in these areas as well as the company’s other responsibility initiatives.

In 2020, Entain launched a sustainability charter and committed to investing £100 million over the coming five years in the Entain Foundation. The money will be used to pay for responsible gambling initiatives and to provide support to people and the gambling community in areas where it operates.

The company has stated its commitment to player protection on numerous occasions, and it is in the process of developing an innovative personal protection system using a technology called ARC (Advanced Responsibility and Care). The system will build individual risk profiles for each player and automatically intervene when necessary to keep the play safe at all times.

The Foundation has done a great deal of work in communities around the world and has taken a leading role in supporting grass roots sports through initiatives such as Pitching In and its partnership with SportsAid in the UK. Beyond the UK, the Foundation supports a number of similar programs such as bwincares in Greece.

The All-in Diversity Charter’s All-Index list, the industry benchmark for diversity and inclusion, has ranked Entain first. Furthermore, the company is developing a number of initiatives globally to support under-represented groups and, in particular, young women who wish to work in technology. It has also provided support throughout the pandemic for victims of Covid-19 in India, and since 2018, the company has reduced its gas emissions by over 15% per employee with the aim of becoming net-zero by 2035.