Enteractive Begins Work with NetBet Italy to Boost Player Engagement
Enteractive, a company that offers iGaming retention and engagement services, has begun working with NetBet in the Italian market on both its casino and sports betting products.
NetBet is hoping that Enteractive’s bespoke services will help it optimize its revenue generation and increase engagement across its player bet. Enteractive is widely considered an industry leader in player retention and over the past 14 years, it has become one of the top revenue generators globally in the iGaming sector.
Enteractive will be running campaigns on behalf of NetBet’s Italian brand. They will make use of selected player databases and native-Italian speaking agents who are able to engage with the players on the telephone.
We work hard to always keep our customers informed about our services, new features and the benefits of playing on NetBet. Using Enteractive fills a gap in our CRM activities, engaging with players more directly in order to provide them with relevant information and top class assistance. The personalised approach of calling the players and having a chat with them really works and they seem to appreciate it.
Andrew Foster, the Chief Business Officer at Enteractive, said that the company is having a noticeable impact on NetBet’s revenues in Italy. He said that feedback from players reveals it makes “a real difference to have a phone call from a brand, showing they care about player enjoyment and entertainment.”
With its native speaking phone agents working on behalf of brands across the world, Enteractive claims that it re-engages more than 13,000 players per month for several leading operators.