Kambi to Supply ApuestaPR with Sportsbook Platform

Kambi Group has signed a long term agreement with LMG Gaming (LMGG) that will see it provide its sportsbook technology to the operator’s betting brand in Puerto Rico.

LMG Gaming (LMGG) is owned and managed by Puerto Rican media company Liberman Media Group. The operator's sportsbook brand plans to offer a mobile sports betting service and retail sportsbook solution through a large network of retail outlets across Puerto Rico.

By leveraging Kambi Group empowerment and marketing tools, LMG Gaming aims to position its ApuestaPR brand as “the most exciting sports wagering brand in Puerto Rico.”

We are very pleased to be partnering with Kambi for our ApuestaPR sports betting business in Puerto Rico. After extensive research the choice was clear, Kambi is by far the best-in-class sportsbook in the industry, and we are honoured to build our business in Puerto Rico with them.

Winter HortonLMG Gaming Partner

Kambi will supply the brand with a combination of its sportsbook technology, services and marketing opportunities. Last month, The b2b provider inked a similar deal with Great Canadian Entertainment to provide its on-property sportsbook across ten Great Canadian Entertainment Casinos in Ontario.

In July 2022, Kambi also secured a partnership with Mohegan to supply a retail sportsbook solution to the gaming operator’s Ontario casinos, the Fallsview Casino Resort and the Casino Niagara.

Partnering with LMG Gaming is an exciting opportunity, as they are on a mission to create the most engaging sports betting product in Puerto Rico. By leveraging Kambi's enhanced empowerment and marketing tools, alongside its popular Teleonce brand, LMG Gaming will be able to reach its target audience and drive player engagement through a bespoke betting experience.

Kristian NylenKambi CEO and Co-Founder

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