Neymar Jr Is 'in' with PokerStars

The Brazilian football star Neymar Jr has announced that he will be re-joining PokerStars in what promises to be an exciting new partnership.

The footballer will be collaborating with the poker network across many elements of the brand. Neymar Jr is well-known for his love of poker and gaming in general, and it is hoped that he will bring his charisma and personality to PokerStars tables, both online and offline, as well as to the broader poker community.

In the short film published by the brand to mark the new chapter in their partnership with the footballer, Neymar Jr declares he is 'in' and invites all players into his inner circle as an indication that his role goes beyond just advertising.

Neymar Jr. Brazilian footballer

When I'm not playing football, I love playing cards. Competing with my friends is a huge passion of mine, I love the sense of community, the fun, and the unpredictable moments that can occur in any game. As a true poker fan, I am excited to start a new chapter with PokerStars. Together we'll be creating moments for our community and fans all over the world.

Neymar Jr.

Neymar’s signing comes soon after PokerStars carried out a global brand refresh as it seeks to become a worldwide entertainment network. As part of this, PokerStars launched its first dedicated safer gambling television adverts, which form part of its renewed dedication to keeping players safe. PokerStars was one of the first in the industry to have a dedicated responsible gaming team, for which it has won awards.

Martin Nier Global Director of Brand and Creative at PokerStar

Neymar Jr is a true global superstar. But what underpins this partnership is his genuine love for poker. It's about a shared passion for the game and the beautiful uncertainty at the heart of it. At PokerStars, we are constantly trying new things to bring new energy, excitement, and entertainment to our customers. Together with Neymar Jr we believe we can take this to the next level for the PokerStars community.

Martin NieriGlobal Director of Brand and Creative at PokerStar

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