French Regulators ANJ and ARPP Join Forces

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The French gambling regulator, l'Autorité Nationale des Jeux (ANJ), has entered into a fresh cooperation agreement with the regulatory body for advertising in France, l'Autorité de Régulation Professionnelle de la Publicité (ARPP).

By inking the agreement, the two authorities aim to establish a framework that would enable easier sharing and exchanging of information between them. This allows them to collaborate and coordinate across five essential areas.

Additionally, the regulators will work together to develop new products and tools aimed at enhancing the control of gambling advertising in France. They will also hold an annual meeting to discuss advertising trends and provide updates on their progress.

The terms of the agreement further clarify the specific roles and responsibilities of each organization. ARPP will now serve as the primary contact for gambling operators concerning individual communications, marketing, and advertising.

Hitherto, gambling operators are obligated to present their marketing and advertising strategies to ANJ for review before implementation. Moving forward, ANJ will inform ARPP if it intends to disapprove an operator's marketing plan.

Enhanced Collaboration Between ANJ and ARPP

According to ANJ, the agreement aims to enhance operational cooperation between the two agencies and ensure that they aren't working at cross-purposes. The regulator asserted that fostering a harmonious collaboration with ARPP will lead to effective regulation of gambling advertising and marketing in France.

The regulator also hopes the pact would check the high influx of gambling advertisements in the country, especially in the lead-up to upcoming sporting events like the Rugby World Cup and the 2024 Olympics.

Gambling Advertising Measures

In recent times, there has been a staggering increase in the number and level of gambling advertising in France. This has sparked controversy among organizations that specialize in responsible gambling in the country.

In 2020, ANJ issued a warning to operators about their excessive volume of advertisements during the UEFA European Championship held that year.

In February, the ANJ introduced a fresh set of advertising guidelines for gambling operators. Under the revised laws, any advertisement the regulator deems to trivialize gambling or misrepresent the likelihood of winning is banned. The code also forbids ads that suggest gambling can improve social status or serve as an alternative to paid work.

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