Fresh Terms Agreed between Caesars & PlayAGS
Las Vegas-based online gambling software provider PlayAGS has further strengthened its relationship with Caesars Entertainment after it successfully negotiated terms to provide content to a wider range of the operator's sites in different states.
In addition, it means that residents in New Jersey will benefit from gaining access to over 30 land-based casino titles in Caesars Casino resorts, with titles including Capital Gains, TigerLord, and Gold Wins Deluxe.
Founded in 2005, the developer has gradually made a name for itself in the gambling industry, including both land-based and online casinos.
Both Parties Greet Deal with Enthusiasm
Following news of the announcement, there was significant optimism between both entities, with reports indicating that there was a lot to look forward to further down the line.
We are absolutely delighted to have the opportunity to deepen our relationship with Caesars, one of the world's most high-profile casino brands.
Our growing portfolio of player-favorite game themes and track record of delivering consistent game performance should only help to further cement Caesars' position as a leading operator in the North American RMG market.
Over the coming months, we look forward to expanding across more markets with one of the gaming industry's preeminent brands.
Meanwhile, these views were echoed by Matthew Sutherland, Digital SVP of iGaming at Caesars, who added: "AGS games are an exciting addition to our collection of online casino games. We anticipate this new content to be popular among our players given its successful track record for performing well both online and in brick-and-mortar casinos."
Chance for PlayAGS to Enhance Its Online Reputation
Such a development is a significant landmark deal for PlayAGS, which will see this as a great opportunity to make a statement in the US online gambling industry.
It hopes its titles will be a hit with players over the coming months, which may see further deals in the pipeline with other operators in other states.
There is no doubt that the company has the expertise, while it was also the subject of a failed takeover bid by Inspired Entertainment last year, with a $370 million bid getting rejected.
PlayAGS sales performance soared amidst this takeover interest - clever PR tactic perhaps, though it certainly seems that the developer is doing all the right things.
The market throughout 2023 will certainly be interesting for PlayAGS, which has a great chance to really make a name for itself and stake a claim in the lucrative online gambling industry in the US.
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