Gambling Firm Applies to Trademark ‘Bangaranga’ After Eurovision Win
SOFIA, Bulgaria – A gambling-linked company has applied to trademark the name “Bangaranga” just days after Bulgaria’s Eurovision victory, triggering debate over intellectual property rights and the commercial use of viral cultural moments.
LISTEN TO THIS ARTICLE:Public European Union intellectual property records show the trademark application was filed on May 17. The filing reportedly covers gaming machines, betting chips and related gambling services.
The application was not submitted by DARA or her production team. Instead, the filing is believed to be connected to a company operating in the gambling sector.
Filing Sparks Intellectual Property Debate
The identity of the applicant has not yet been publicly disclosed because procedural rules keep some details confidential during the early stages of the registration process.
However, legal observers cited signs of Bulgarian involvement, including the use of Bulgarian as the procedural language and representation through a local attorney. The trademark request reportedly includes not only the “Bangaranga” name itself but also a visual branding concept tied to potential commercial use.
Some intellectual property specialists questioned the timing of the filing, arguing it may attempt to benefit from the song’s sudden international popularity following Eurovision. Legal experts noted that trademark applications can face challenges if they are considered to unfairly exploit an established reputation or interfere with the rights of original creators.
Others argued the issue should be examined strictly through trademark law rather than public reaction surrounding the Eurovision win.
Related: Bulgarian Parliament Rejects Proposal to Centralize Gambling Under State Control
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Gambling and Entertainment Brands Continue to Overlap
According to the report, a representative connected to the application said the initiative came from a Bulgarian company with international business operations. The representative reportedly argued it was preferable for a domestic company to secure the trademark instead of a foreign operator.
The case also highlights how gambling and gaming companies increasingly move quickly to secure names, slogans and branding opportunities linked to major entertainment events and online trends.
Legal commentators noted that copyright protection around songs and performances does not automatically provide exclusive rights over individual words or titles, even when they become globally recognised.
Additional Commercial Interest Emerges Around Name
The trademark filing is not the only commercial activity tied to “Bangaranga”. Reports also indicated that the domain name linked to the phrase was registered earlier this year by a cosmetics company shortly after the song was selected for Eurovision.
That development adds another layer to the growing competition around the commercially valuable name.
DARA’s team still has time to challenge the trademark filing through formal opposition procedures or future court action if they decide to contest the application.
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