Gambling Industry Partnerships – Roundup December 11
We are not even halfway into the month, and already there have been many exciting gambling partnerships and deals announced. Here you can catch up with all the latest news from gambling partnerships around the world.
Tom Horn Expands in Mexico
The casino game developer and supplier Tom Horn Gaming has given its international expansion a boost through a new partnership with Strendus, one of Logrand Entertainment Group’s online brands.
The deal will bring a number of the developer’s games to the regulated Mexican market, and players at Strendus can now enjoy many of Tom Horn’s slots, such as the popular 243 Crystal Fruit games, Joker Reelz, and Gold X.
The CEO of Tom Horn Gaming, Ondrej Lapides, has said that expanding in regulated markets through strong partnerships with local brands is at the core of the company’s business plan. He called Logrand Entertainment Group “the leader in Mexico”, said that they are “excited to have joined forces with them”, and commented that the partnership will bring its games to more players in the Latin American region.
The Online Product Manager of Logrand Entertainment Group, Eduardo Pelaez, said that bringing Tom Horn’s games to the casino was “an excellent choice.” He praised the developer’s content for its popularity with players across the world and said that he is positive it will help make Strendus “the first-choice brand for online entertainment in Mexico.” He also commented on the developer’s “longstanding reputation for putting players first when it comes to game development, therefore we’re certain our players will love the games.”
Authentic Gaming Arrives in Lithuania
Thanks to a partnership with the gambling operator TOPsport, Authentic Gaming, the live roulette specialist, has entered the regulated Lithuanian market.
The new deal will give players at TOPsport access to the provider’s games streamed from its ARENA Studio. Amongst the many games on offer are Blaze Roulette, 24/7 Roulette and Grand Roulette as well as the latest release, the Las Vegas Collection, including Nightclub Roulette and Viva Las Vegas Roulette. With its new series of games, Authentic Gaming aims to give players a genuine Las Vegas experience, complete with the Strip’s famous bright lights and neon signs.
The CCO of Authentic Gaming, Magdalena Podhorska-Okolow, said that they see huge potential for live roulette in Lithuania and believes that “TOPsport is the right partner to enter the market with as it has built an incredible reputation over the years for providing the absolute best retail, online and mobile betting experience.”
Gintaras Staniulis, the CEO of TOPsport, said that one of the reason’s the operator is Lithuania’s market leader is because they strive to offer their players more.
Live casino provides a truly authentic experience but with the convenience of playing online and Authentic Gaming’s live roulette titles are among the best of the best.
Pragmatic Play Goes Live on Casumo
The respected gambling operator Casumo has signed a deal with Pragmatic Play, a leading content provider, which will see the developer’s slots and live dealer games go live through a direct integration.
In the past, Pragmatic Play’s slots were available through a third-party integration, but now Casumo has direct access to the developer’s single-API portfolio. In addition to slots, the new partnership will bring Casumo’s players Pragmatic Play’s live casino games such as Roulette Azure, Blackjack Azure, and the game show Mega Wheel.
The Chief Business Development Officer at Pragmatic Play, Yossi Barzely, said that the company is “delighted to complete this direct integration” with Casumo, “one of the biggest operator brands in the iGaming market.”
He went on to say that they are looking forward to the “shared growth we will experience through this partnership and are beyond excited to see our Live Casino games perform with Casumo.”
The partnership was also welcomed by Jacqui Gatt, Director of Gaming at Casumo. She said that “following the stellar performance” of Pragmatic Play’s slots in recent years, the direct integration was a “natural step forward” and that she is “confident that Pragmatic Play will continue to offer us an exquisite portfolio of top performing slots.”
Pariplay Strengthens Partnership with Valiant Comics
Pariplay, the casino content developer best known for its Fusion™ aggregation platform, has announced the strengthening of its partnership with Valiant Entertainment, the critically acclaimed comic book publisher. The partnership between the two has been extended by three years, allowing Pariplay to continue developing Valiant-branded slots.
Valiant Entertainment is one of the best-known and most awarded publishers in the world. It is behind a number of loved characters such as Bloodshot, who has been the subject of a live-action film. At present, a Harbinger film is in development while the publisher recently launched its first young adult novel, Faith: Taking Flight.
The partnership has already seen Pariplay produce a number of branded slots, including Bloodshot, Bloodshot Rising Spirit and X-O Manowar. Most recently, Pariplay released Faith, which is based around the character from Harbinger Renegade. Pariplay believes that the extended partnership will support its global expansion strategy by allowing it to bring players across the world a gaming experience based upon characters they know from Valiant’s publications.
The President of Consumer Products, Promotions, Media Sales at Valiant Entertainment, Russell Brown, said that they are “very pleased” to extend the partnership and provide Pariplay with “even more game content featuring our world-famous comic book characters.”
Pariplay’s far-reaching global presence provides an excellent platform to introduce all new branded games, and we look forward to another three years working together.
The Marketing Director at Pariplay, Richard Mintz, said that they are delighted about their partnership with “global powerhouse” Valiant and have been “very satisfied” with how the partnership has progressed so far. He added, “Our players have loved Valiant’s branded games, and with their library of over 2,000 characters, the possibilities with them really do seem endless.”
Evoplay Entertainment Reaches Deal with EGT Digital
Evoplay Entertainment has reached a deal with EGT Digital, one of the fastest-growing online gambling services providers.
The deal will see thirty of Evoplay Entertainment’s games go live with EGT Digital’s partners across Italy, Romania, and Bulgaria. Furthermore, additional game titles will be launched in a number of Latin American markets.
Vladimir Malakchi, the CBDO at Evoplay Entertainment, said, “EGT Digital’s bold ambition to supply top operators in Europe and beyond match our own, so it’s fantastic to sign a deal with them. We share the company’s exciting vision and look forward to cultivating a fruitful relationship with our new partner.”
The CEO of EGT Digital, Alexander Botov, said that they are “thrilled” about the new partnership and described Evoplay Entertainment as a “developer showcasing content which boasts unique designs and stunning graphics backed up by its cutting-edge technology.”
GiG Signs Deal with European Media Group
Gaming Innovation Group Inc. (GiG) has signed a new long-term deal with a European media group that will see GiG provide its iGaming platform, data platform and managed services. The media group will be using the technologies to launch its new iGaming product under its own license together with an integration with a third party sportsbook.
The deal has a minimum contract term of three years and it is based upon a combination of fixed fees and revenue sharing. More details about the new offering are expected in the first quarter of 2021.
Media group entries into iGaming are to be anticipated as online markets expand and locally regulate. Leveraging their media data, brands and advertising inventory access as well as direct access to core demographics, presents an attractive proposition. GiG is extremely proud to be supporting this market entry and is confident that it will be a successful partnership.
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