Google Play to Allow Gambling Apps in More Countries, Including US
Google Play has changed its policy regarding gambling and betting apps, meaning that they will become available through the Play Store in the US and a number of other countries from March 1.
The change was announced on a Google (NASDAQ: GOOGL) support page where it says it will “allow real-money gambling apps, ads related to real-money gambling and daily fantasy sports apps that meet certain requirements.”
This means that operators will be able to offer casino apps, lotteries, sports betting, and daily fantasy sports. At present, the apps can only be downloaded directly from the operator websites.
In addition to the US, the apps will also be available in Australia, Belgium, Brazil, Canada, Columbia, Denmark, Finland, Germany, Japan, Mexico, New Zealand, Norway, Romania, Spain and Sweden.
Google Play has listed roughly ten requirements that operators must meet if they are to offer their apps. They include complying with all local laws and industry standards, possessing a valid gambling license for the jurisdiction where the apps are offered, implementing age restriction protocols, not charging for the apps, and there must be clear responsible gambling information.
There are also requirements for real money games, contests and tournament apps, advertisements, and daily fantasy sports apps.
The change is sure to be a huge boost for operators and gamblers alike, making it easier for them to access high-quality mobile content. Furthermore, it is yet another sign that legal online gambling is becoming more mainstream in the US. At present, online casinos are legal in New Jersey, Pennsylvania, Delaware, West Virginia, and Michigan. Online poker can be enjoyed in all of those states as well as Nevada.
Sports betting is even more widely available in twenty states and the District of Columbia. Furthermore, voters in Louisiana, Maryland, and South Dakota have approved sports betting in their states, and legislation is underway. There are many other states also introducing bills to legalize sports betting.