Greentube and Parimatch Sign Content Partnership
Greentube, Novomatic’s Interactive division, has announced a new deal that will help it expand its presence across the CIS region.
The deal means that Greentube’s content is now live with Parimatch, and customers of the online casino can enjoy the developer’s blue-chip games such as Book of Ra, Lucky Lady’s Charm and Sizzling Hot™, as well as more recent releases including Diamond Link: Mighty Elephant, Diamond Link: Oasis Riches and Diamond Link: Mighty Sevens.
Parimatch is a leading gambling operator with a presence in numerous regulated markets around the world. The company is firmly established in the CIS region, and it was the first operator to launch a legal online casino in Belarus. The latest partnership means that Greentube will now significantly enhance its reach in the regions where Parimatch operates. The company’s games have already proven extremely popular with local players in countries including Ukraine and Belarus.
Our games have resonated well with local players in the CIS region, and this deal with Parimatch is a testament to the demand of our content. Partnering with such a strong brand will see us reach a significant new audience in the area, and we are excited to work together to further strengthen our position across regulated markets.
Eugene Saveliev, the Head of Casino at Parimatch, said that Greentube is behind some of the “most renowned” titles around and that players love its games. He said that Greentube’s content has “significantly boosted” Parimatch’s offering and that he is “confident that more hits will be added as our partnership develops.”