Industry Partnerships and Announcements – Week of January 18
Each week brings with it major new deals in the iGaming industry and this week has been no exception. Catch up with all the latest partnerships to have been announced over the last few days by software developers and gambling operators across the world.
Evoplay Signs New Deal with Pin Projekt
Evoplay Entertainment has announced that it has reached a new partnership deal with the platform provider Pin Projekt.
The new deal means that those using Pin Projekt’s platform will have access to a selection of forty of Evoplay’s top games, including the company’s latest releases such as Fruit Nova, Tree of Light and Treasure Mania.
The Chief Commercial Officer at Pin Projekt, Ivan Grkovic, said that the company is “delighted” to have signed the deal. He described Evoplay as a “state-of-the-art” studio and praised it for its pioneering attitude. As such, he explained that the company produces the type of “world-class” products that Pin Projekt strives to offer through its platform.
Pin Projekt’s strong ambitions to play a leading role in Europe’s casino industry closely match our own, so we are thrilled to be joining forces with the platform provider. We can’t wait to introduce our engaging suite of content to even more new audiences, while continuing to gear up for another revolutionary product launch later this year.
GameArt Collaborates with CompetitionLabs
A new agreement has been announced between GameArt and CompetitionLabs. The agreement will see GameArt make use of CompetitionLabs’ gamification platform to provide operators with exciting new player experiences. This will apply to GameArt’s impressive portfolio of games such as African Sunset 2 and Piggy Holmes.
Those using CompetitionLabs’ platform will be able to offer players real-time leaderboard competitions and player achievements. The platform also gives operators the chance to try new rules and scoring mechanics, giving them space to innovate. The entire platform has been designed with the needs of product managers, commercial leads and marketing teams in mind, and it is the result of decades of experience in the iGaming industry.
Our clients trust us to deliver the highest quality products on the market and gamification is a crucial ingredient in today’s highly competitive environment. We are confident CompetitionLabs’ platform will improve the efficiency of our development process, allowing us to continue providing ever more engaging games that players genuinely love.
The CPO of CompetitionLabs, Julian Steinwender, said that GameArt produces “some of the best” games and that the company is excited to be bringing gamification to the impressive portfolio of titles.
Tech4Bet Content Comes to iSoftBet Platform
iSoftBet, a leading casino game supplier and content aggregator, has announced that it has added Tech4Bet to its Game Aggregation Platform (GAP) partners.
Tech4Bet, which was founded in 2019 in the Czech Republic, is a relative newcomer to the industry but has a highly experienced team. Their addition to the GAP means that iSoftBet now provides partners with over 8,000 games from 70 top studios as well as more than 150 in-house developed slots such as the new Mighty Stallion Hold and Win.
Tech4Bet’s games will immediately be available to players through Sazka, the top Czech operator. However, with iSoftBet active in 19 regulated markets around the world, it will not be long before players elsewhere can enjoy Tech4Bet’s titles. iSoftBet provides some of the industry’s biggest operators, such as LeoVegas and Betsson, and it also has partnerships with top regional brands such as Groupe Partouche in Switzerland and Rootz across Europe.
Growing our GAP offering with diverse, innovative content providers is a key focus for the business and we’re delighted to add Tech4Bet’s content to our platform. As a progressive new entrant to the igaming sphere, Tech4Bet has an exciting roadmap and we look forward to working together for a long time.
The CEO at Tech4Bet, Radek Janíček, said that the company is thrilled to become part of “one of the best aggregation offerings in the market” and said it gives them an excellent route to market with casinos across the world.
888 Extends Poker Partnership with Caesars Interactive Entertainment
888 (OTCMKTS: EIHDF) and Caesars Interactive Entertainment (NASDAQ: CZR) have agreed to a multi-year extension to their exclusive B2B poker partnership. It means that 888 will be continuing to power the World Series of Poker (WSOP) bran’s online poker offering.
The WSOP, which is the world’s longest-running poker series, attracts thousands of players from across the world who compete for millions of dollars in tournaments that are broadcast globally. The partnership will see 888 continue to provide its turnkey poker platform and other services to Caesars in the US, including bringing the WSOP online poker rooms to online players.
Furthermore, it means that 888 Casino will continue to power the US’ only interstate shared player poker network across New Jersey, Delaware and Nevada, which connects an ever-growing number of players.
Another aspect of the partnership will see 888 continue to supply its proprietary casino platform to Caesars Interactive Entertainment casino brands Harrah’s and the World Series of Poker Casino in New Jersey. This will also allow 888 to gain a presence in new jurisdictions across the US, such as in Pennsylvania, where Caesars is licensed.
Lucksome Joins Blueprint Gaming
Blueprint Gaming, a leading supplier of online slots, has unveiled its newest development studio, Lucksome, which is set to deliver exciting and innovative new games to the gaming industry.
Lucksome is the latest to join Blueprint’s multi-studio strategy, and it is led by a team that has close to three decades of collective experience in games design across the online, land based and social sectors. They seek to develop localized games built with the player first and packed with innovative concepts.
Lucksome, which is based in Malta, is headed by Bryan Upton, who previously worked at NetEnt, running the company’s RNG games product development unit. He brings with him more than 14 years of experience in the industry, having previously worked for IGT (NYSE: IGT), OpenBet, and Inspired. Also on the team are former NetEnt and Yggdrasil employees Josefin Uppeke, who is Head of Creative and Games Designer, and Johan John, Senior Product Manager.
Lucksome is set to be developing slots and other styles of games, and has said that it will be revealing a new multi-game concept in the coming months. Its first games are set to go live on the Blueprint RGS platform in the second quarter of this year.
It joins a number of other studios with Blueprint, such as Games Warehouse, Livewire, Project, Reel Time Gaming (RTG) and Merkur Gaming.
Salsa Technology Signs Deal with Belatra Games
Salsa Technology has given its Game Aggregation Platform (GAP) a further boost by signing a new partnership with Belatra Games. The deal will see Belatra, which is based in Belarus, bring its portfolio of casino games to players in Latin America.
This is another milestone for Belatra, which has come a long way in the online gambling industry since it expanded in 2017, having originally been conceived as a company that would provide equipment and games to land based establishments.
It has developed a broad portfolio of titles that includes table games such as roulette, as well as bingo and slot games including Bank Robbers, Lavish Joker, 7 Fruits and Monkey Jackpot.
Belatra Games excels in developing casino titles and we are pleased to welcome you to our GAP. Our position of reference in Latin America means that these titles will have the exposure they deserve and I am sure they will provide a very productive partnership.
The Director of Sales and Marketing at Belatra Games, Sergey Chernyavski, said that the company is “delighted” with the new agreement, which he said, “will allow us to achieve considerable business growth and will enable a wider audience to experience our online games.”