Inspired Entertainment and Entain Reach New Long-Term Deal
Inspired Entertainment (NASDAQ: INSE) has announced that it has reached a new long-term partnership deal with Entain plc (LON: ENT) to provide its Virtual Sports products to all of Entain’s online brands and retail venues.
The new deal is a significant expansion in both scope and duration to the current arrangements between the two companies. Entain is one of the largest sports betting and gaming groupsin the world, with operations online and offline in more than 20 countries. Through its proprietary technology platform, Entain brings customers a range of products, such as sports betting, casino, poker and bingo, at some of the industry’s best-known brands, including Ladbrokes, Coral, BetMGM (NYSE: MGM), bwin, Sportingbet, Eurobet, partypoker, partycasino, Gala (TYO: 4777), and Foxy Bingo.
Inspired and Entain have been collaborating closely for the past decade through a successful partnership in both the retail and online channels. This new agreement is testament to the strength of our offerings, and we look forward to extending our long-standing relationship and opening it up to new territories for Inspired, including North America, with Entain’s recognized brands.
Sandeep Tiku, the Chief Operating Officer at Entain, also welcomed the new deal. He described Inspired as a “trusted key supplier” and said that their virtual sports products have been extremely popular with players both online and in retail venues. He added that Entain has been impressed with the way that Inspired is continually innovating and “are excited that even more of our customers will be able to enjoy Inspired’s best-in-class content for the first time.”
Inspired Entertainment’s virtual sports products are popular with players across the world and are currently available through more than 40,000 retail channels and 100 websites in 35 countries. The games on offer include virtual soccer, virtual football, virtual horseracing, virtual basketball, virtual car racing, virtual cricket, virtual speedway, and virtual darts. As such, they are able to appeal to a broad range of sports fans looking for betting action.