Major US Sports Leagues Sign Up to Coalition for Responsible Sports Betting
LISTEN TO THIS ARTICLE:Many of the top professional sports leagues in North America, including the NFL, NBA, and MLS, have signed up with the recently created Coalition for Responsible Sports Betting Advertising.
The organization is voluntary and also includes media companies Fox and NBCUniversal. Jonathan Nabavi the NFL vice president of public policy and government affairs, will lead the organization.
With the proliferation of sports betting in North America, with 33 US States and the District of Columbia now having regulated sports betting since 2018, the coalition feels there should be some industry guidelines regarding advertising in these regulated markets.
The coalition has outlined six key principles for sports betting advertising because members of the sports leagues are concerned that sporting adverts in these markets could be targeted at inappropriate audiences.
Advertising at sports events should promote responsible gambling and not be misleading. It also called for adverts not to be distasteful, and they should be reviewed to make sure they meet these standards.
One of the main points is that advertisements across all platforms should promote responsible gambling for adults only and not encourage betting among minors.
As the legalization of sports betting spreads nationwide, we feel it is critical to establish guardrails around how sports betting should be advertised to consumers across the United States. Each member of the coalition feels a responsibility to ensure sports betting advertising is not only targeted to an appropriate audience but also that the message is thoughtfully crafted and carefully delivered.
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