MaximBet Launches a Comprehensive Sportsbook in Indiana

MaximBet, the online sportsbook and gaming operator, has launched its sportsbook in the regulated market of the US State of Indiana. MaximBet is part of the Carousel Group and is associated with the Maxim brand which includes the popular Maxim style magazine.

MaximBet describes this offering as its most comprehensive sportsbook product, which has been developed in partnership with Kambi Group and White Hat Gaming. The MaximBet Sportsbook will debut in Indiana, and it is hoped to roll out this service to further US states in the coming year.

The Kambi Groups’ part in the new sportsbook from MaximBet has been to provide technology solutions that power the sportsbook. This means the sportsbook can offer players features like increased markets and a bet builder option for big sporting events.

Related: MaximBet to integrate Kambi sports betting platform

White Hat Gaming has also partnered with MaximBet and has added additional features to the sportsbook. Their Player Account Management (PAM) system and cashier features are just two of the options that have been incorporated into the MaximBet sportsbook.

We are thrilled to go live with MaximBet as they seek to become a leading sports betting brand and deliver an engaging experience to their players, Their customer-first mentality makes their debut launch in Indiana an exciting opportunity for both parties as well as bettors in the midwestern state.

Kristian NylénCo-Founder and CEO at Kambi

MaximBet, through the Carousel Group, has partnered with Caesars Entertainment in a long-term 10-year deal across the US states. The advantage of this for MaximBet is that through this deal it gains near immediate access to gaming markets throughout the states in North America.

We're unwavering in our commitment to bring sports fans the greatest sports betting experience in the world, and that starts with premium content and a world-class betting environment, We will move quickly to bring our unique value proposition to players throughout the country. To begin now just as the NFL season is revving up and with NHL, NBA and college basketball action right around the corner, we couldn't be more excited about our future.

Daniel GraetzerFounder and CEO of MaximBet

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