MaximBet to Integrate Kambi Sports Betting Platform

The Kambi Group (OTCMKTS: KMBIF) has announced a new multi-year sportsbook partnership deal with MaximBet.

MaximBet is a sports betting brand owned and operated by the Carousel Group, and the new deal will see it integrate the Kambi Group’s sportsbook platform into its technology stack. The deal is part of MaximBet’s strategy to speed up its growth across North America.

At present, MaximBet is live in Colorado, and over the course of the year, it is set to launch in Indiana, Iowa, New Jersey, Ohio, and Pennsylvania. It will also be launching in Canada this year.

Daniel Graetzer MaximBet CEO

When we launched MaximBet late last year, we promised our users the very best experience, both online and in the real world. Teaming up with Kambi - the world’s most prestigious sports betting technology supplier - makes this promise even more of a reality. This partnership will enable MaximBet to allocate more resources to its rapid expansion and real-life experiences that set it apart from the traditional, by-the-book sports betting operators. If MaximBet users thought the exclusive rewards, prizes, events, and experiences were incredible before, they haven’t seen anything yet.

Daniel GraetzerMaximBet CEO

Kambi said that while the deal will only have a small positive impact on its revenue in 2022, it has the potential to become a major source of revenue over the course of the contract.

Kambi CEO Kristian Nylén said that the company is “delighted” to be MaximBet’s exclusive online sportsbook provider and is committed to providing its customers with a “superior experience”. He described it as an “important partnership” as Kambi works to strengthen its global presence.

Nylén added, “The management team at Carousel Group understands the benefits of Kambi’s scalable sports betting technology and services, as well as the flexibility to innovate on top of its own platform and leverage the strength of the Maxim brand.”

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