Mr Green Secures iGaming License in Spain
The Spanish gambling market has had a new big-name site added to it, as the Mr Green casino has now obtained its license in Spain from the Directorate General for the Regulation of Gambling (DGOJ). It isn’t yet clear when the new site will be launched here.
The Mr Green casino is now owned by betting giant William Hill, who have already had their own Spanish site up and running since 2010. Rather than being a competitor, the Mr Green site is thought to be a move that increases their multi-brand presence in different parts of the Iberian market.
Patrick Jonker is the MD of William Hill International, as well as being the CEO of Mr Green. He pointed out that this is an “important milestone” for them in terms of their overall strategy. Jonker said that they are already strong on sports betting in Spain, and that the launch of Mr Green will add a powerful casino brand to their offering.
Mr Green is the main brand of the MRG Group. This company was started up in Sweden in 2008 and had achieved great success in various international markets before William Hill paid €270 million early in 2019 to buy the group.
This purchase was regarded as being a big step forward by William Hill, as it helped them to expand their presence across various countries with a high-profile casino. Mr Green has built up a solid customer base over the years, with a slick set-up featuring the iconic Mr Green character and some eye-catching advertising campaigns.
There are some rumors that the Spanish regulators may be considering a tightening of their gambling laws. However, the country remains an attractive proposition for many gambling firms. The tough restrictions imposed on Spain due to the coronavirus outbreak has seen many people turn to online casinos for entertainment while they are stuck at home, turning this into a potentially lucrative market.
It is worth remembering that Mr Green has left markets like Germany before when the site`s owners didn’t agree with tough new guidelines being imposed on them, so it will be interesting to see what happens next in Spain. Will they be happy if new rules are added soon after they open for business there?
In terms of the future of William Hill, it has recently been reported that Caesars Entertainment has had a $2.9 billion offer to buy out this respected brand accepted.
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