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Nevada Gaming Commission to Consider Entain License

The British gaming firm Entain (LON: ENT) is close to receiving a three-year betting license in Nevada with the Nevada Gaming Commission (NGC) set to consider the matter on May 20.

Entain is close receive a betting license from the NGC

The main concern seems to be Entain’s stipulated relation with unlicensed gaming operations, which has been a large part of the company’s recent transformation. After rebranding from GVC Holdings in 2020, Entain has adopted a zero-tolerance policy towards unregulated gambling and has been cutting all ties that may endanger the company’s position as a licensed entity.

It has set a deadline of May 2024 to withdraw from all unregulated markets where it may have assets. While this is someway in the future, it is a reflection of the company’s desire to do it properly.

Currently, Entain is looking at ways it may maintain a connection with markets that are not fully regulated but in a manner that is transparent and regulatory-approved. This is something that Entain did as GVC Holdings, but it now wishes to readdress due to the numerous regulatory changes taking place around the world.

Speaking to the Nevada Gaming Control Board, Entain’s chairman Barry Gibson said, “We want to be the world leader in every aspect of sports wagering. We wanted to be the most exciting and trusted operator in North America.”

Recent months have seen Entain work hard to become a diverse company with operations in Europe, the US, and the rest of the world. Many considered the appointment of Jette NJygaard-Anderson as the new CEO as a defining moment, when she became the first female executive to take over at a major gambling company.

Related:

The company has made a number of additional appointments to its board as part of its goal to create better and fairer gaming for all. It is also implementing a number of technological solutions to predict player behavior and reduce harmful gambling.

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