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New Hard Rock Casino Coming to London

Hard Rock International has announced that it has acquired the casino premise license from The Ritz Club in London. The company is a world-famous entertainment and hospitality brand, and the acquisition will give it the chance to establish an exciting new casino in London.

The move comes as part of Hard Rock’s wider strategy of expanding into major cities around the world. It is an extremely well-known brand, and the move suggests that Londoners will soon be able to enjoy a casino similar to those run in locations such as Hollywood, New York, Paris, Amsterdam and Madrid.

Jim Allen Chairman of Hard Rock International

We look forward to expanding our brand offerings within London and bringing our award-winning hospitality, gaming and entertainment to the birthplace of Hard Rock.

Jim AllenChairman of Hard Rock International

Hard Rock International has venues in 69 countries and 240 locations that include hotels, casinos, shops and cafes. Recently, the company also launched the Hard Rock Digital joint venture, which focuses on online and retail sportsbook and interactive gaming.

What started with a single Eric Clapton guitar has become the world’s most valuable collection of music memorabilia of more than 86,000 items. These items are on display at the venues around the world, and the new London casino is sure to house many fascinating exhibits. The company has a vast amount of experience running gaming venues and has won many accolades; for instance, the Guitar Hotel® in South Florida was recently named Global Gaming’s 2020 Property of the Year.

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