New Identity Reflects Changes in Company Goals
Stakelogic has announced that it has undergone a rebranding that is designed to portray the company’s position as a leading online casino game provider. Since Triple Bells acquired it in August 2018, the company has transitioned from being a B2B slot studio to a provider of casino content for operators, and it believes the new branding reflects this.
The last two years have seen numerous games released by Stakelogic as well as an increase in the company client base. This was aided by the launch of the Greenlogic Partner Program and the recent acquisition of a number of studios.
Stakelogic is now hoping to increase awareness of its games and products amongst casinos, operators, and players. With the new branding, the company aims to attract more players from across the globe. It also wants to show where the company has come from and where it is heading.
Since the acquisition of Stakelogic by Triple Bells, we have become a different company. We have taken a completely different view on game development and game distribution. Today we develop more games, whereby we are driven by innovation and serve a much bigger client base. When we looked at our current brand and identity, we felt it didn’t reflect this. What’s more, while we want to engage online casino operators and make them aware of Stakelogic, we also want to connect with players on a deeper level by promoting the Stakelogic brand name as opposed to marketing our games one-by-one. I believe the refreshed brand and new logo achieves this and will really help to drive awareness among operators and players alike.
Stakelogic’s games can currently be found at more than 500 online casino brands in many regulated markets. It also supports new developers through the Greenlogic program, providing help with licensing and distribution. The company has also been acquiring studios, including both Smart&Applied and Hurricane Games, earlier this month.
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