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New SOFTSWISS Managed Service Launches to Reengage Players

SOFTSWISS has announced that its Managed Services department is expanding with the launch of a new service, Player Reactivation.

The service had a limited launch last year for a few clients and reportedly produced excellent results working with dormant and inactive players, and now it is available for all clients of SOFTSWISS’ online casino platform.


The service is currently available in three languages, English, German and Russian. It is responsible for dealing with players who decrease their gaming activity or stop playing altogether. When this happens, the Player Reactivation team will make use of calls, SMS, and messengers to try to reengage players.

They may also be able to help players who are having technical issues making deposits. If two weeks pass in which a person does not play, then the Player Reactivation staff can contact the account holder. The same is true for players who have made a large withdrawal.

This is one of several managed services offered by SOFTSWISS. They also offer First Line Support, which deals with player requests and customer support queries, Player Retention Email Marketing, VIP Player Support, and Anti-Fraud Support.

Artyom Rudakov Deputy Head of B2C at SOFTSWISS

We always strive for a better interaction with players, which allows our clients not to worry about emerging issues and to focus on the development of their business. This is why each SOFTSWISS Managed Services department is clearly aware of its responsibilities. This makes it possible to interact with the players as efficiently as possible and not to spread ourselves too thin in the process. As the number of clients and requests grew, we realized that having a separate team dedicated to player reactivation would help us concentrate on players the client had already acquired. We understand how important this part of the player pool is, so the focus of the Player Reactivation team is a targeted and personalized approach to each player.

Artyom RudakovDeputy Head of B2C at SOFTSWISS

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