New Sports Betting Advert Regulations May Arrive in Canada

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Canadian senator Marty Deacon is aiming to add legislation to the Senate Public Bill that would create guidelines and regulations regarding gambling advertising.

She is calling upon the government to do more to regulate sports gambling adverts due to concerns about a massive increase in the number of adverts and the role they play in gambling addictions. She believes that adverts for sports gambling are now inescapable and they are not simply irritating, they are potentially dangerous for those who struggle with gambling addiction.

Deacon’s proposed legislation would see the government work with provinces and industry stakeholders to create regulations governing sports betting in Canada. Potential gaming regulations include limiting or banning the use of celebrity athletes in adverts, restricting non-broadcast adverts, and controlling how many there are and where they are placed.

The legislation also aims to promote research, information sharing, and the creation of national standards for the prevention and diagnosis of gambling addiction. Deacon cited numerous countries, such as the UK, Italy, Spain, Belgium, Poland and the Netherlands, that have similar regulations in place.

It is unlikely that there will be a complete ban on sports gambling adverts. However, Deacon hopes that her proposed regulations would facilitate the early detection of problem gambling and prevent further harm.

Deacon is supported by Senator Brent Cotter, who pointed out that there are so many adverts that they take away enjoyment from the event.

Earlier this month, the Ontario division of the Canadian Mental Health Association called for stricter regulations regarding online gambling advertising and Luke Clark, director of the University of British Columbia’s Center for gambling research, has also highlighted the addictive nature of gambling adverts.

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