Parimatch No Longer Available in Russia
Parimatch, the international sports betting company with Ukrainian roots, has announced that it has completely withdrawn from the Russian market. No one in Russia is permitted to use the company’s software or brand in any way whatsoever.
The withdrawal was legally completed on March 26, and the company has no plans to reenter the market in the future. It means that Russia is not allowed to use Parimatch’s advertising materials, symbols, global ambassadors, slogans, and so on. Russia has also been shut out of Parimatch Tech holding’s general and exclusive tech solutions, meaning that the platform will not work in Russia.
Parimatch is one of many businesses that chose to leave the Russian market following the war in Eastern Europe. The company's tech supervisory board made the decision to withdraw from Russia following the country’s invasion of Ukraine in February. The process of withdrawing started at the beginning of March, following the gathering of necessary documents. The company also paused all brand campaigns with Chelsea, which was owned by Russian Oligarch Roman Abramovic.
The war that Russia started against the Ukrainian people and state made it unacceptable for us to use the brand and tech solutions in Russia. We stopped the support of all processes on operational and technical levels, and we withdrew the Parimatch brand.
Maksym Liashko, the second co-CEO at Parimatch Tech, said that “any presence of the Parimatch brand in Russia will be considered as a violation of the intellectual property”. He said that it is “not a rebranding or restyling” but a “complete shutdown”. Liashko added, “We have no ties or connections to any further Betring LLC activities.”
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