Pariplay Signs Content Deal with Spanish Operator VERSUS
Pariplay Ltd., the casino content provider and aggregator behind the Fusion™ platform, has announced that it is further expanding into the Spanish online gambling market through a new partnership with the operator VERSUS.
The new agreement will see Pariplay supply its hugely popular games to VERSUS Casino, giving it an even bigger presence in the Spanish market after it debuted there in the final quarter of 2020.
VERSUS, which was launched in 2011, is the online sports betting and casino brand of Orenes Group, headquartered in Melilla, Spain. It is well known for its disruptive image and customer-centric approach, which has given it a strong position in the regulated Spanish casino and sports betting markets. Furthermore, at the beginning of the 2020-21 football season, VERSUS became the official sponsor of Atlético de Madrid football club.
The new deal is the latest advancement in Pariplay’s ambitions to expand its presence in regulated markets across the world. The Spanish market is currently enjoying strong growth, with more than €426 million in revenue generated in the first half of 2020 and the number of players increasing all of the time. As such, Spain represents an important milestone in Pariplay’s global expansion.
Players at VERSUS Casino will soon be able to enjoy content from Pariplay’s own game library and the Fusion™ aggregation platform, including hit titles such as Dragons Of The North Deluxe, Wolf Riches, King of The Trident Deluxe, Treasure Temple, and Rumble Rhino, which have already proven popular with players in Spain and elsewhere.
We are thrilled to be entering into this agreement with leading content supplier, Pariplay, who have continued to demonstrate impressive tenacity when it comes increasing their global scope. By partnering with them, we are able to enhance our player experience substantially by introducing a suite of high-quality casino games, which we have seen already prove to be hits in our market.
Andrew Maclean, the Sales Director at Pariplay said that it is “exciting” to be partnering with a brand that has as much visibility in Spain as VERSUS does. He added, “We are looking forward to seeing the presence of our game studio expand in the promising Spanish market and we’re confident that our offering will resonate well with players here and beyond, as we continue to expand our footprint throughout the coming year.”