PointsBet Features Drew Brees in New Ads
One of the first online gaming operators, PointsBet, has launched two new ad spots in its Live Your Bet Life™ campaign.
The new ads "Marlin" and "Rocket" feature NFL great quarterback and soon-to-be Hall of Famer Drew Brees and his crew as they live an enjoyable life and go on imaginary adventures while playing and celebrating their in-game wins on the PointsBet app.
The two ads follow the release of "Mountain" in October, featuring Drew Brees and his friends with similar storylines.
PointsBet partners with Troika Media Group, a brand consultancy and marketing innovations company, to make and broadcast the ads nationally and in all regulated markets where PointsBet has a presence.
With the 'Live Your Bet Life' campaign, PointsBet aims to express its market-leading technology infrastructure and category-leading features in the competitive sports betting industry.
Credit to the team behind these ads for focusing on our consumer needs and reflecting them within. They personify the heightened experience our users feel within the app and our in-play product, compared to the countless promotions and clutter we are currently seeing in the space.