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Popiplay Increases Exposure with the Aid of First Look Games

Popiplay, a young Swedish iGaming studio, has announced a deal with First Look Games that will see its slots become available through the White Label Client Area solution, exposing them to many more operators.

The White Label Client Area is based on First Look Games’ platform, but it has additional features integrated to aid operator access and asset delivery. Popiplay will be able to share game sheets, images, videos, demo games, and more through the client area.

The platform itself is protected by Cloud Flare’s cybersecurity defenses, and only registered users will be able to view and download assets uploaded by Popiplay. Popiplay will also be able to customize the client area, displaying its branding to operators so that it can stand out from the crowd.

Popiplay is at the forefront of iGaming trends, with streamer-focused games that are high roller friendly. The games are packed with features such as free spins, cascading reels, multipliers, and so on.

This is a great deal for First Look Games and for Popiplay, with the studio able to showcase its incredible suite of cutting-edge slots to existing and potential operator partners. A Client Area is a vital promotional tool for studios, but they take significant resources and capacity to build, something that most studios, and especially smaller start-up developers, simply do not have. Our ready-to-roll-out White Label Client area is the perfect solution, allowing studios such as Popiplay to showcase their slots easily and cost-effectively. Of course, they also have the option to automatically sync with the First Look Games platform, unlocking even more benefits.

Tom GalanisFirst Look Games Co-Founder

Nikola Teofilovic, the Co-Founder and Chairman of the Board at Popiplay, explained that one of the biggest challenges for a new games studio is exposing the games to operators but that First Look Games’ client area allows it to do just that in an efficient manner. She added, “This is a very important partnership for us, and one that we believe will allow us to secure additional operator integrations at scale and at pace.”

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