Pragmatic Play to Provide Unibet Branded Live Casino

Pragmatic Play, the rapidly growing game content provider, has signed a deal with Kindred (STO: KIND-SDB) to provide a complete dedicated live casino environment for the operator’s top brand, Unibet.

The deal will result in a live gaming area exclusively for Unibet customers, with a number of tables offering games such as blackjack and roulette. It will be designed with customized branding and make use of the latest 4K video technology and immersive sound solutions. The new gaming area will be developed in Pragmatic Play’s custom-designed studio in Bucharest.

Pragmatic Play has stated that it aims to become the industry’s leading supplier, and this deal with a tier-one operator that operates one of the largest digital entertainment brands in the world is a major step.

In recent months, Pragmatic Play has expanded its live casino offering, launching games such as Mega Wheel, its first gameshow, as well as Blackjack and Roulette Azure. At the end of last month, it launched Mega Roulette, a game that brings exciting twists to the casino classic.


Yossi Barzely Pragmatic Play Chief Business Development Officer

This is a truly significant deal for us to have signed. The impact of having one of our fully customised Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated. The deal is just the reward that the hard work of our teams deserves, and we can’t wait to get started.

Yossi BarzelyPragmatic Play Chief Business Development Officer

The head of casino at Kindred, David Robertson said that the deal will make the company’s aim “to provide entertainment, fine-turned for an unforgettable experience” easier to achieve. He added, “The bespoke product we’ll be able to broadcast will allow us to engage with our customers in exactly the manner the market requires, which is essential for us.“

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