Rob Gronkowski to Star in FanDuel "Kick of Destiny" Super Bowl Campaign
FanDuel, Flutter Entertainment's leading US-facing business, has announced a new "Kick of Destiny" campaign that features Rob Gronkowski, a four-time Super Bowl Champion and five-time NFL Pro-Bowler.
Gronkowski will be attempting to kick a field goal during a live Super Bowl LVII television commercial. Anyone who places a Super Bowl bet of at least $5 on FanDuel will win a share of $10 million free bets if Gronkowski successfully kicks the field goal.
The first stage of the campaign sees Gronkowski return to the sport for the Super Bowl as a kicker during an advert. The campaign will then follow Gronkowski's progress through the NFL playoffs, including training with a famous NFL kicker.
Whether it's a kick-off, a touchdown, or an important play that will decide a season, FanDuel knows moments matter. Our first-ever Super Bowl commercial will be more than just a television spot – it will create a moment that will bring fans together and give them something to collectively cheer for. It's an unprecedented field goal attempt on live TV…so anything can happen.
FanDuel will also be using digital and promotional activities in Phoenix in the run-up to the game to raise awareness of the campaign. Fans will be able to take photographs with a replica of Gronkowski's foot, "The Foot of Destiny", which will then be signed by him and auctioned after the Super Bowl.
I spent my career catching the ball, but I always knew I could kick it, and now I'll do it live in front of football fans everywhere during the Super Bowl. With $10 million in free FanDuel bets on the line, I'm training every day to give fans something to root for and to watch the "Kick of Destiny" live on national television.
Gronkowski became an exclusive brand partner with FanDuel in December. He is set to have a prominent role with the company, and he will make regular appearances on its network FanDuel TV with Kay Adams. Gronkowski will also be providing betting tips, appearing at new retail sportsbook locations, and at other FanDuel events.