SBC Summit 2025 to Spotlight Affiliate Innovation, Regulation, and Global Growth
Lisbon is set to become the epicenter of the gaming world this September as SBC Summit 2025 opens its doors to thousands of industry leaders, innovators, and influencers.
LISTEN TO THIS ARTICLE:This year’s edition promises a dynamic mix of networking, learning, and deal-making, with the Affiliate Leaders Summit taking center stage alongside key tracks exploring Western European markets and the rapidly emerging regions of Eurasia and the Middle East.
Connecting the Global Affiliate Community
Running in tandem with the main SBC Summit, the Affiliate Leaders Summit will bring together over 2,500 affiliates, major operators, tech providers, compliance experts, and investors under one roof. Delegates can expect a fully dedicated expo floor, exclusive VIP networking events, and a conference program tailored to the realities of today’s affiliate marketing landscape.
This year’s headline keynotes come from Gary Vaynerchuk and Randi Zuckerberg, setting the tone for a program that addresses the most pressing topics in affiliation, from AI-driven search disruption to the evolving relationship between operators and affiliates in regulated markets.
Panel highlights include:
- The Future of Search – AI, Bots & Trust in Algorithms (Sept. 16)
- The Future of Affiliation: Reinvention, Resilience, and Relevance (Sept. 17)
- AI Agents vs. Affiliates – Adapting to a Changing Landscape (Sept. 18)
Both affiliates and operators can attend free of charge, with passes granting access to all conference sessions, evening parties featuring DJs like Joel Corry and Alok, and even a daily food budget.
Western Europe: Where Regulation Meets Growth
On September 17, the Global Markets – Western Europe track will examine some of the most regulated and commercially significant jurisdictions in the world. Attendees will gain insights from senior leaders like Axel Hefer (Tipico) and Vlad Kaltenieks (BoyleSports) on how to navigate tightening compliance frameworks while still innovating and meeting player expectations.
Sessions will cover the evolving regulatory landscapes in the Netherlands, Nordics, and Portugal, tackling topics like deposit limits, self-exclusion enhancements, and balancing commercial success with responsible gambling commitments.
Navigating New Horizons in Eurasia & the Middle East
The Emerging Markets stage on Day 2 will shift the spotlight to Eurasia and the Middle East, regions experiencing rapid change and presenting unique growth opportunities. With panels on Telegram-based crypto casinos, licensing developments in the UAE, and the growing influence of markets like Georgia, Armenia, and Uzbekistan, this track offers a roadmap for entering semi-open and newly regulated territories.
Key discussions will explore how to operate with cultural sensitivity, align with local political realities, and leverage hybrid public-private business models to establish a foothold in these developing ecosystems.
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What This Means for the iGaming Affiliate Ecosystem?
For the iGaming community, SBC Summit 2025 is far more than a three-day gathering – it’s a catalyst for sustainable growth and strategic evolution. In a climate where AI-driven tools, evolving compliance demands, and shifting player behaviors are constantly reshaping the market, events like this create invaluable opportunities to connect directly with decision-makers, exchange forward-thinking strategies, and anticipate regulatory changes before they hit.
By uniting emerging-market operators with seasoned affiliates and placing marketing creativity on equal footing with regulatory insight, the summit fosters a thriving environment where innovation and compliance complement each other. This cross-industry collaboration strengthens the resilience of the affiliate network, supports the development of quality, long-term traffic, and helps solidify affiliates’ standing as indispensable partners in an increasingly global and competitive iGaming landscape.
Looking Ahead to SBC Summit 2025
From the debut Affiliate Leaders Awards Ceremony to the unmatched networking at INFINITY Lisbon, SBC Summit 2025 offers a platform for every segment of the industry to connect, collaborate, and chart the future. Whether you’re an established operator in Western Europe, a first-mover in the Caucasus, or an affiliate seeking fresh traffic sources, Lisbon in September will be the place to be.
SBC Summit 2025 is set to be one of the year’s most anticipated gatherings – but it’s far from the only one on the schedule. You can explore a full list of upcoming iGaming events worldwide in our events calendar.
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