SBC Summit Tbilisi 2025 Highlights Eastern Europe & Central Asia iGaming Boom
With just days to go before SBC Summit Tbilisi 2025 officially begins, anticipation is high across the global gaming industry.
LISTEN TO THIS ARTICLE:Taking place from 15-16 October at the Sheraton Grand Tbilisi Metechi Palace, the summit promises to be its most impactful edition yet – bringing together 2,000 senior executives from operators, affiliates, suppliers, and regulators across Eastern Europe and Central Asia.
Co-hosted by SBC and SMH Global, the summit has established itself as the leading business and networking event for companies seeking to understand and expand within high-growth regions. These markets – from Georgia and Armenia to Kazakhstan and Uzbekistan – are gaining international attention for their expanding player bases, evolving regulations, and strong digital infrastructure.
We built SBC Summit Tbilisi to give the industry a true gateway into Eastern Europe and Central Asia. These are high-potential markets where success comes from local knowledge, strong networks, and innovative thinking, and that’s exactly what this summit delivers.
Adding to the excitement, World Cup winner and AC Milan legend Alessandro Nesta will headline the event with two special appearances. On October 15, he’ll deliver a keynote on leadership and resilience, drawing lessons from elite sports that gaming executives can apply in their organizations. The following day, he’ll join a high-profile panel discussion – “The Influence of Sports Icons in Gaming & Entertainment” – alongside industry figures such as Dr Matthias Kirschenhofer – former co-CEO of Sport1 Medien GmbH, Zurab Magalashvili of Adjarabet (Flutter Entertainment), and Simon Westbury of 1xBet.
Two Days of Insights, Innovation, and Industry Expertise
The conference agenda features more than 60 expert speakers, tackling topics from localized marketing strategies and multi-jurisdictional compliance to AI-driven personalization, casino gamification, and esports.
Day One will focus on compliance, innovation, and regulation, covering how to navigate diverse legal frameworks and adopt AI responsibly. Day Two will shift toward sports, talent, and engagement, with panels on ambassador partnerships, sponsorships, esports, and new betting formats.
Among the confirmed speakers are Dainis Niedra (COO, Entain), Giorgi Gvenetadze (CCO, Flutter CEE), Tom Waterhouse (CIO, Waterhouse VC), and Elie Honain (CEO, NES). Regulators from Malta, Georgia, Estonia, Bulgaria, and Lithuania, along with Rombet (Romania’s leading gaming association), will also take part.
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Networking, Partnerships, and a Vibrant Exhibition
Beyond the main sessions, attendees can expect 700 operators and 200 affiliates on the exhibition floor, showcasing top regional brands and innovations. Networking is central to the experience, with four major evening events lined up – including the Opening Party at Stamba Hotel, the Betlive & Evenbet Poker Tournament, and an invite-only VIP Dinner and Closing Party at Republic Hall.
SBC Summit Tbilisi has become the must-attend platform for anyone serious about Eastern Europe and Central Asia. Georgia offers not only a strategic location at the crossroads of Eurasia but also a spirit of openness and hospitality that makes this event truly unique. This year, delegates can expect deeper insights, stronger networking, and a real sense of how the region is shaping the future of iGaming.
With its mix of global thought leadership, regional expertise, and meaningful networking, SBC Summit Tbilisi 2025 looks set to solidify its position as one of the most important iGaming gatherings in the Eurasian region.
For those planning ahead, make sure to check our events calendar to stay updated on upcoming iGaming conferences, summits, and expos taking place around the world.
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