Author: Robert Bell, Last updated:
Best Gamification Casinos
- Casumo: Casumo offers a gamified casino adventure with its level-up take on loyalty rewards. Players receive points for every wager they make at the casino, thus filling up their progress bar and progress to treats such as free spins, bonus money, and deposit bonuses.
- PlayOJO: PlayOJO does things differently with its no-wagering welcome bonus and the Kickers program that has new treats hand-picked for players every day. Its A-Listers exclusive club doesn’t award points but instead increases the RTP percentage for each next level.
- CasiTabi: The moment players sign up with CasiTabi, they enter the gamified CasiTabi adventure. After selecting their avatar and kingdom, players get treasure bags and rubies as loot while they clear the CasiTabi map, defeating a final boss at the end of each kingdom level.
Casinos Introducing the Thrill of Achievement
A big difference before now was that videos games offered far more possibilities of advancing and feeling the thrill of achieving something. Whether it is unlocking a new level, meeting a tougher villain or gaining a more powerful weapon, there is usually always something to aim for on a video game.
On the other hand, casino games were simply a case of wagering on the same thing over and over again. It is the casinos themselves who have largely spotted what was missing and added it. For example, many of them now offer gaming tournaments with real rewards for the winners.
Players can also level up as they play. This often means earning rewards such as experiences or unlocking new levels. This can translate to bonus points or extra cash, as well as adding an extra degree of excitement to the site.
Most Popular Gamification Features:
Mission-Based Accomplishments
Leaderboards
Loyalty Rewards
Social Media
How Casino Games and Video Games Are Merging
In the past, there was a clear difference between casino games and video games. In the early days of online casinos, they were largely filled with classic table games such as roulette and blackjack. These games were set up in a simple style that didn’t reflect the changes taking place in the fast-moving gaming industry.
Meanwhile, video games were becoming ever slicker and more realistic. There was little common ground between these different ways of playing, and it was difficult to imagine that many people would be big fans of both types of game. The change since then has largely been down to the incredible growth in slots games. Software developers have discovered that players love the excitement of action-packed games with numerous features and non-stop gameplay.
New slots titles are regularly released with features such as free spins, bonus games and other interesting elements. They also tend to now come with bright, bold graphics and great sound effects. Some even have video clips that enhance the overall presentation. Some of the most popular gamification features and tools used by developers include:
- Visual Rewards
- Progression Systems or Leveling up
- Challenges
- Customized Mascots
- Mini (or Side) Games
- Stories and Special Effects
All of this means that video slots are probably now closer to video games than to traditional casino games. Take a look at the trailer for the recent release Wild Pixies from Pragmatic Play or Rise of Maya from NetEnt.
Ricky and Morty Megaways from Blueprint Gaming and Nero’s Fortune from Quickspin are other good examples of how online casino slot games have evolved to date. These games introduce an immersive gaming world with interesting characters and gameplay that hooks in players from the start.
Some individual slots games have started to introduce this concept too. The Castle Builder slot from Rabcat Gaming lets you move up a level after you have completed the construction of a new castle. Aliens from NetEnt was possibly the first multi-level slot game, as it progresses through three levels with varying bonuses to be claimed on each of them.
Some examples of developer bridging the gap between slots and video games:
Competitive System Gambling Apps
Another way that this market has changed is with the growing level of demand for skill-based games. Rather than relying purely on good luck, players now look for ways to influence the outcome using their skill or judgment.
This has led to games now offering bonus rounds where players need to carry out certain actions rather than simply waiting to see what happens next. It has proved to be particularly popular with younger players who are used to using their skill to achieve good results.
The feeling of being in control and of being able to beat the game leads to an increased level of satisfaction for players. However, players who are happy, depending upon the luck of the draw or the roll of the dice, can still choose to play games that are purely luck-based.
There are also games that let the player choose their level of risk and potential return. A good example is the Innocence or Temptation slot from Playtech. This lets you choose how volatile the game is by sliding the control towards the Angel or the Devil.
A Changing Target Audience
There is no denying that the audience for online casinos is different from what it was just a few years ago. It is no longer the case that they only attract experienced gamblers looking to recreate the land-based casino experience at home.
Scientific Games carried out a survey of 22,000 people in the US and Europe in 2019. They discovered a wide range of 15 reasons that were given for playing online games. These included issues such as challenge, improvement of result and competitive results. Not all of these elements were covered on casino sites before gamification was introduced.
The State of Online Gaming 2019 report also found that younger people now spend more time gaming. Those between 26 and 35 had the highest score, with 11.5% of them recording more than 20 hours a week. These are people who perhaps might never have felt attracted to the older style of casino titles that didn’t meet their needs.
| Age | Less then 1 hours a week | 1 – 2 hours a week | 2 – 4 hours a week | 4 – 7 hours a week | 7 – 12 hours a week | 12 – 20 hours a week | More then 20 hours a week | Average hours each week |
|---|---|---|---|---|---|---|---|---|
| 18 – 25 | 9.4% | 15.7% | 19.2% | 20.2% | 12.6% | 12.4% | 10.5% | 7.78 |
| 26 – 35 | 10.1% | 13.4% | 18.2% | 17.6% | 17.0% | 12.3% | 11.5% | 8.21 |
| 36 – 45 | 12.1% | 15.3% | 16.7% | 17.9% | 16.1% | 11.4% | 10.6% | 7.76 |
| 46 – 60 | 19.4% | 18.2% | 15.2% | 17.1% | 13.8% | 9.0% | 7.2% | 6.32 |
| Over 60 | 21.5% | 23.7% | 15.5% | 14.2% | 11.1% | 7.2% | 6.8% | 5.63 |
| All | 14.9% | 17.1% | 16.8% | 17.3% | 14.4% | 10.4% | 9.2% | 7.11 |
Players are also more tech-savvy than ever before. They no longer want a simple, very basic game of roulette or retro slots games with old-fashioned graphics. Gamers are used to seeing incredible graphics and hearing realistic sound effects.
Software developers have had to move with the times and cater to this new market of young, tech-savvy players who know exactly what they want from their gaming. Thankfully, that is exactly what they have done.
Level-up system
Many online casinos have introduced levels for their players with milestone rewards for unlocking a new level and more perks such as increased RTPs, faster payouts, or higher rates for comp points.
Level-up systems reward players with progression-based benefits such as better payouts, higher RTPs and improved loyalty perks.
Experience points
Points are awarded for making bets, and some games may bring more points than others. The collected points can be exchanged for cash or used for purchases in the casino’s shop.
Experience points systems allow players to convert gameplay activity into rewards, bonuses or cash value.
Avatars /Toons
Gamified casinos will make user experience resemble a video game in a number of ways, one being the use of avatars or toons that allow players to express their identity and feel seen in the casino community.
Avatars and toons enhance player identity and engagement by making the casino experience more personal and interactive.
Casino currency and shops
Some casinos may give away cash prizes in their own currency, which players can collect similarly to collecting points and then use to purchase merchandise at the casino’s shop or different promotional offers.
Casino currencies and shops turn player activity into a reward economy with redeemable bonuses and items.
Map progression
The gamified adventure at sites like Casumo or CasiTabi takes players on a journey through different realms. In a similar fashion to video games, each kingdom or land on the map features things like final bosses and loot.
Map progression systems turn casino gameplay into a journey with levels, rewards and boss-style challenges.
RPG slots
RPG slots display many of the characteristics of normal slots, though, while they may feature payline and other mechanics, they are based on storyline and level progression systems that players complete as they spin the reels.
RPG slots combine traditional slot mechanics with progression systems and story-driven gameplay.
VR
VR casino games didn’t make the splash they were expected to, but game developers still haven’t abandoned the idea. Players who have the equipment can find a number of VR casino games to fully immerse themselves in the action.
VR casinos aim to create fully immersive gambling experiences using virtual reality technology.
Casino streaming
Nowadays, there are plenty of streamers who like to share their wins and losses with an audience, so casino streaming on Twitch and other platforms is a thing, and the scene is booming.
Casino streaming has become a major trend, allowing audiences to watch real gameplay and reactions live.
Benefits of Casino Gamification for Players
As we have seen, playing casino games isn’t just about trying to win money. While this remains something that tempts people to start playing, there need to be more benefits for players to keep them on the site.
This is why online casinos now offer so many other things. From maps that are waiting to be explored and treasures to be unlocked to higher levels of VIP rewards, they feel closer to video gaming than to traditional casinos.
Loyalty schemes encourage regular players to keep on using the site. By making these schemes fun and interactive, they become more enjoyable. For example, some casinos let users change their character or avatar as they move up a level.
Please, note that depending on the gambling regulation in your jurisdiction, some gamification tools offered by casino might not be available. For example, the UKGC no longer licenses casinos that employ certain video game features to incentivize gambling. Therefore, the best gamification casinos for UK players can no longer offer the same features they once did. This includes adventures/missions, virtual currencies, and RPG slots, to name a few.
Is Gamification the Future of Online Casinos?
Gamification is here to stay. Casino operators and games developers have successfully discovered how to make their games more appealing to the new breed of player.
The secret for the future of online casinos appears to lie in finding a way to combine the traditional thrill of winning money with the excitement and appeal of modern video gaming. To date, it is something that they have done well.
The big question is how much further they can gamify their sites without it affecting the classic casino aspect. It is a balancing act, as they want to attract younger, more technologically friendly players without running the risk of turning away more traditional casino fans.
It seems likely that we see different types of casinos in the future. Some will be highly gamified and will look at attracting those players who crave the thrill of unlocking achievements as highly as the financial reward of winning bets.
The other kind will look to offer more of a “purist” approach based on the original casino experience. If this happens, then it will certainly be interesting to see which sort of casino is more popular over time.
Robert Bell is a UK-based iGaming expert with 10+ years of experience specializing in UKGC compliance, player protections, and the evolving regulatory landscapes of Ontario and the US. At CasinoReviews.net, he combines deep-dive technical audits with first-hand product testing to provide transparent, safety-first reviews for global players. His work adheres to the AceRank™️ framework to ensure independent, data-driven authority.