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Scientific Games Adds AretoNet Tools to OpenArena Platform

Scientific Games (NASDAQ: SGMS), the land and online casino supplier, has boosted its OpenArena platform by adding AretoNet’s real time data analytics and marketing automation features.

The OpenArena platform is the industry’s first one-stop sportsbook content marketplace that gives operators a set of tools and services to enhance players’ experience. It removes the need for multiple integrations and commercial agreements. Now, those who use the platform will have access to AretoNet’s complete suite of data analytics, business intelligence, advanced segmentation and marketing automation features.

Furthermore, AretoNet also supports real time data streaming and personalization while providing easy access to business KPIs and tools to create advanced segmentation for remarketing.

Justin Farrugia CEO and co-founder AretoNet

We are thrilled to be partnering with Scientific Games, an indisputable world-leader in gaming technology. A solution like ours is a vital component of a modern operator’s tech stack, reducing the need for multiple point solutions and simplifying the chain of systems that an operator relies on.

Justin FarrugiaCEO and co-founder AretoNet

Farrugia said that the potential of the combined technologies is “massive” and that the partnership is “very exciting”. He added, “Scientific Games is well established in North America and we are firmly positioning us both to meet the growing needs of operators starting out in the newly regulated states.”

Keith O’Loughlin, the SG Digital senior vice president of sportsbook, has also welcomed the new agreement, “AretoNet’s easy to use, advanced toolset combined with its cost-effective pricing, were all key elements in bringing them into the OpenArena solution. Their commitment to ongoing innovation and platform development has put them at the forefront of the analytics and intelligence platform sector for sports betting.”

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