Sportsbet Address Problem Gambling in a Witty Manner
Sportsbet, the forward-thinking betting agency, have come up with a very well-received advertising campaign that is focused on the often ‘touchy’ subject of responsible gambling.
The lighthearted campaign with a serious twist is based around a group of mates who meet up at the ‘Mate Museum’.
The mates are talking about their betting exploits with the usual boasts of how much money they have won when ‘Davo’ changes the tone by telling his mate that he had ended up giving it all back and then some more.
When you take into consideration that most advertising campaigns on the subject of betting focus on the different types of bets and basically glamorize betting, this offering from Sportsbet makes a refreshing change.
Sportsbet believes that this campaign will go a long way to help drive behavioral changes and make punters more aware of the many benefits of safe gambling tools like deposit limits.
We have a vital role in the promotion of safer gambling and a responsibility to use our profile to send the message; no matter who you bet with, we want you to do so in a way that is safe and responsible. And setting a deposit limit is a proactive way to help keep your betting in check.
This campaign will be released over the coming weeks across a wide range of media channels such as radio, TV, digital video, and billboards and will be the main focus of the media investment which Sportsbet has put in place.