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William Hill Launches Gambling Awareness Campaign

The online and retail gambling operator William Hill (LON: WMH) has announced its plans for a responsible gambling campaign that is set to run this month as part of the wider Problem Gambling Awareness Month.

The operator has created a number of new training tools for its employees and is providing them with lapel pins. Furthermore, it has also increased the prominence of responsible gambling messages on its betting kiosks and sportsbooks for the month.

All betting tickets will feature the logo “Always Bet Responsibly. Play By the Book”, together with a telephone number for a local gambling helpline.

Joe Asher William Hill US CEO

March is a great time of year to bring awareness to the issue of problem gambling. Our goal is to educate new and existing customers about how to identify problem gambling and the resources that are available to help them and their families. Sports betting should always be about fun and entertainment, and we’re taking the extra steps in our communications and our products to ensure that we always put protecting our customers first.

Joe AsherWilliam Hill US CEO

William Hill has also partnered with the states of New Jersey and Mississippi to run public service announcements that are designed to raise awareness of problem gambling and will be providing resources for those who wish to seek help. There will also be a video campaign with the “Through a Child’s Eye” adverts running on multiple television networks in both states.

New Jersey’s executive director of the Council on Compulsive Gambling, Neva Pryor, thanked William Hill for its help with producing “such a compelling video.” She added that many people have reported that they found it extremely powerful and that the video “helps the council to heighten awareness of problem gambling, as well as the effects on the family.”

Angi Wilson, the deputy director of the Mississippi council on problem and compulsive gambling, also thanked William Hill for its help with publicizing its helpline number saying that it will help problem gamblers and their families in the state.

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