Betano Lands Title Sponsorship of Argentina’s Football League

Kaizen Gaming, the parent company of gaming operator Betano, has announced it has reached an agreement with the Argentine Football Association (AFA) to become the Naming Sponsor of the Professional Football League, the top-flight competition in the country. The tournament will be renamed as the Torneo Betano.

Betano new title sponsor of Argentina’s Professional Football League

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Both parties believe the sponsorship collaboration will help the gaming operator accelerate its reach in the Argentine jurisdiction.

This deal sees Betano continue with its strategy to increase its footprint in the LatAm region following a title sponsorship agreement with Brazil’s Campeonato Brasileiro Série A, which was signed earlier this year.

Betano sees sports sponsorship of football clubs and competitions as a successful way to make an immediate impact in regulated sports betting markets and raise brand awareness in the customer audience of the most popular sport on the planet. The gaming operator has also followed the strategy with its recent sponsorship deal with Aston Villa, in the English Premier League club.

The Professional Football League is, without a doubt, one of the most federal sporting events with the largest audience in Argentina. We have always considered our Professional League as an emblem within Argentine football and we have thus configured new and attractive brand assets.
With the conviction of being able to bring fans closer to their teams every day and in this way generate links between the LPF and world-class companies. This agreement with Betano strengthens our vision and confirms, once again, the massive reach of our Argentine football throughout the country. […] We welcome Betano as a Naming Sponsor of the Professional Football League.

Claudio TapiaPresident of AFA

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Betano Looks to Increase its Presence in Argentina

Betano and the AFA state the collaboration will allow both parties to undertake joint marketing and communications strategies. They hope to promote multiple on-field activities and the gaming operator is planning to give fans in the country a chance to win prizes or giveaways during the sponsorship period.

Betano will specifically give customers in the jurisdiction the chance to enter raffles for kits of their favorite teams, as well as winning tickets to Professional League tickets.

From the legendary ‘Superclasico’ to their clubs’ record 25 Copa Libertadores titles and the National Team achieving glory at the World Cup in Qatar, Argentina is never short of exciting football moments. Its league’s long and established history and its recognition among the top ten globally also make it a launching pad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentine football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences.

Julio IglesiasChief Commercial Officer of Kaizen Gaming


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