Betano Shirt Sponsorship Deal with Aston Villa Marks UK Entry

Betano, the sports betting operator, has announced a multiyear partnership with top-flight football club, Aston Villa, who play in the English Premier League (EPL). This deal will see Betano become the main shirt sponsor of the football club.

Betano announces two-year sponsorship deal with Aston Villa.

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Kaizen Gaming is the owner of the Betano brand and under the terms of the new partnership, the deal is believed to be worth £20 million a year. The agreement is for two years and will commence at the start of the 2024/2025 football season in England.

Aston Villa is enjoying a resurgence at the moment and is flying high in the Premier League and challenging for honors in European competition. This success has made Villa the ideal target as a high-profile sponsorship partner.

Betano has expressed that they feel the recent success enjoyed at Aston Villa is in line with the growth period of the gaming company’s journey.

We are delighted to welcome Betano as Aston Villa’s new principal partner. Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club. Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations.

Chris HeckPresident of Business Operations at Aston Villa

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Betano Increases Footprint in UK

The gaming operator already has a portfolio of sponsorship deals designed to raise brand awareness and increase the customer base of the company. Betano has agreements to sponsor UEFA Euro 2024, the upcoming international football competition, as well as the South American Conmebol Copa America 2024 competition.

This partnership will also give Betano an increased presence in the UK market, one of the biggest gaming markets in the European jurisdiction. Sponsorship of a Premier League club will further enhance the profile of the gaming operator and give the company exposure to an audience of more than a billion people who follow the EPL.

Aston Villa fans have a lot to be proud of in the Club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today. Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.

George DaskalakisCo-Founder and CEO of Kaizen Gaming


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