BETBY Launches Always-On Virtual American Football and Expanded Bet Builder Markets
BETBY has launched an always‑on virtual American football e‑sim and more than 100 new Bet Builder markets to boost operator engagement during the Super Bowl period.
LISTEN TO THIS ARTICLE:BETBY has introduced eAmerican Football, an industry‑first electronic simulation (e‑sim) title that runs continuously and is tailored to provide rapid virtual NFL‑style action. The title is designed to complement real‑world fixtures by delivering high-frequency match cycles – each virtual game comprises four quarters of two minutes – so operators can offer fresh content even when live competition pauses. The product suite also includes more than 100 new Bet Builder markets, giving operators granular control over player and team‑level outcomes.
The e‑sim structure mirrors the geography of the real game, with eight tournaments representing both the AFC and the NFC conferences and all divisional groupings. BETBY says the accelerated format will produce more than 15,000 simulated matches per month, offering an ongoing destination for bettors who want continuous betting opportunities between actual NFL fixtures and during off‑season periods.
The expanded Bet Builder catalogue goes well beyond simple scoring wagers. New markets enable combinations around player interceptions, sacks, tackles and assists, passing attempts, rushing carries, and combined rushing/receiving yards. Bettors can now craft highly personalised bets that highlight an individual’s contribution, defensive impact, or specific game flow moments. BETBY has also enabled cross‑sport combinations, allowing the inclusion of selections from other sports in a single multi‑leg Bet Builder slip.
Operationally, the company has focused on speed and accuracy: the platform recalculates odds in real time for complex combinations, while integrations with official data feeds and match‑tracking services maintain continuity between pre‑match, in‑play, player props, outrights, and microbetting markets. BETBY points to its partnership ecosystem – highlighting match trackers and data suppliers – as key to keeping latency low and pricing reliable for intricate Bet Builder wagers.
“The Super Bowl is one of the biggest engagement windows in sports betting. Our aim was to give operators a year‑round solution that recreates the feel of NFL action and keeps players involved when live games aren’t available. By combining an always‑on e‑sim with a dramatically expanded Bet Builder roster and comprehensive market coverage, we are providing operators with tools to design more creative offers, prolong user sessions and drive retention through both the regular season and the off‑season.”
Related: BETBY Prepares for Expansion by Securing GLI-33 Certification
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For operators, the timing is deliberate: the launch arrives in the lead‑up to the Super Bowl, when user activity spikes and appetite for novelty products is highest. BETBY has positioned the e‑sim and Bet Builder upgrades as modular components that can be integrated into existing sportsbook stacks via APIs and turnkey widgets, enabling quick deployment across mobile and desktop platforms.
BETBY also stresses the importance of trustworthy data. The company says its market set is supported by official NFL data feeds and third‑party match‑tracking services to underpin player props and live pricing. This focus on authoritative data and stable uptime is intended to reduce settlement disputes and improve in‑play accuracy – critical factors for operators seeking to scale microbetting and complex Bet Builder offers.
Industry observers note that virtual sports and enhanced Bet Builder functionality are increasingly central to sportsbook product road maps as operators chase sustained engagement beyond marquee fixtures. While virtual titles and expanded markets create fresh revenue opportunities, operators must navigate state‑level regulations and transparency requirements in jurisdictions such as the United States and Europe to ensure compliant rollouts.
BETBY showcased the new offering during industry events earlier this year and framed the releases as part of a broader effort to diversify virtual and live sportsbook inventory. With the Super Bowl imminent, operators now have a toolkit designed to capture heightened interest and to sustain bettors’ attention year‑round through simulation, data‑driven props and advanced combinable markets.
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