BetVictor Brings Playtech Content to Its UK Brands
Playtech, a gambling technology supplier, has announced a new partnership with the BetVictor Group that will bring new content to UK players.
Playtech’s casino and live casino products will be launched on all of the brands operated by the BetVictor Group in the UK such as BetVictor, Parimatch, Heart Bingo, and talkSPORT BET.
It means that players at any of these brands will be able to enjoy Playtech’s huge suite of casino games as well as the developer’s promotions. Players will also find three live dealer tables dedicated to the 2022 World Cup.
This is the first time that Playtech and BetVictor have worked together in the UK market. BetVictor is also planning to launch in new markets, such as Ontario and Germany, meaning that there is a great deal of scope for the partnership to be extended.
We are proud and excited to be working with BetVictor, one the world’s leading gambling companies. This partnership is of great strategic importance to us, giving us the means to reach more and more players with our innovative content across the UK. Vital to Playtech’s success is our ability to build and sustain partnerships with fellow industry leaders, so we’re delighted to be working with BetVictor, whose strong values very much align with our own.
Turlough Lally, the Director of e-Gaming at BetVictor, said that they are “very pleased” with the new partnership. He explained that it will allow the company to expand its casino and live dealer offering in the UK. Lally added, “In the future, we hope to further strengthen this new partnership, expanding into new markets together, and delivering more exciting and innovative content to our customers across the globe.”