Betway Renews One-Year Agreement with Beastcoast
Global sports betting operator Betway has reportedly extended its partnership with North American eSports organization Beastcoast.
Originally signed in September 2020, the agreement saw Betway gain branding rights and access to the brand’s Dota 2 roster to host activations. It also included a tournament that allowed fans to play against the team.
With the renewed partnership, Betway and Beastcoast will further collaborate on a range of activations throughout 2022. Some of the plans mapped out for the year include giveaways of signed jerseys, prizes, and other yet-to-be-revealed projects.
We’re very proud to have signed an extension of our agreement with legendary DOTA2 side Beastcoast. The South American eSports community is growing year on and year, and it’s great that we can continue to showcase our product to eSports fans through our epic partnership in Peru. The whole team at Beastcoast has been a joy to work with, and we look forward to seeing what we can achieve together in 2022.
With Betway’s renewed agreement, Beastcoast is currently partnered with seven brands, including gaming companies like HyperX, Keeper, and CBD brand SummaForte.
Beastcoast is thrilled to continue our long-standing partnership with Betway as they have proven to be the clear leader in the very competitive sports betting industry. Together, we’ve been able to collaborate on some really fun activations for our fans, and we can’t wait to share what’s in store for this next chapter.