Fast Track Integrates Platform with Greco
Fast Track, a provider of CRM technology to the iGaming industry, has announced that its platform has integrated with Greco, a gameplay risk management platform.
The integration means that Fast Track’s customers can use Greco’s technology for behavioral risk-based segmentation, the automation of player communications at the first sign of harmful behavior. This makes it easier for operators to try to prevent gambling harms before they have a chance to occur.
With just a single click, Fast Track’s clients can benefit from all of Greco’s features without having to spend a large amount of time on the integration process. The Fast Track platform offers several tools designed to help operators innovate and grow through automated 1:1 experiences at scale. The addition of the Greco gameplay risk engine builds on the platform’s capabilities by providing an analysis of players’ risk and value. This, in turn, helps operators make better decisions about bonus offers.
This integration marks an important milestone in our long-term strategic partnership with Fast Track. We believe that operators make sub-optimal decisions all the time! This is due to poor financial and behavioral analytics. Greco’s goal is to determine the behavioral risk and theoretical value of every player under every circumstance. These metrics have the power to reshape everything; player segmentation, bonus abuse management, player rewards, affiliate payout calculations, and player lifetime value modeling. This integration provides our joint partners with a seamless process for acting on our insights.
Simon Lidzén, the CEO and co-founder of Fast Track, added, “We have been following the development of the platform very closely and are extremely pleased to be able to offer Greco’s Gameplay Risk Engine to our partners. Our partners can now put gameplay analysis and player risk management on auto-pilot.”