Finland Issues BML Group with $2.6 Million Conditional Fine

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Finland has hit the BML Group with a $2.6 million conditional fine due to advertising breaches. If the company is found to breach the prohibition, then the National Police Board has said that a fine will be imposed.

According to the National Police Board, on the 7th of April, it forbade BML Group from advertising its services in Finland as the operator was found to have breached the Finnish Lotteries Act, resulting in a conditional fine.

The BML Group is owned by Betsson, and it was found to have been advertising to Finnish players across several channels for an extensive period. The company was told to stop its promotional activity several times, and while it did introduce changes, it continued to advertise.

This led the National Police Board to conclude that the company had significant financial interests in continuing its operations in the country. The board acknowledged that the operator took steps to reduce its marketing, and this was taken into account when setting the size of the fine.

The prohibition prevents the BML Group from promoting its products in Finland or targeting customers in the country. It forbids all marketing communications, any partnerships with Finnish celebrities, podcasts, video podcasts, articles in Finnish promotions, the group, and so on.

Furthermore, the operator may not promote its gambling products on any sites other than its own in a way that requires the BML Group to pay the marketer. The company has also been forbidden from publishing sales promotion material targeting Finland on its gambling websites.

The National Police Board will be adding the operator to the list of administered payment blocks when the prohibition comes into force on 3 June 2023. However, the operator does have the right to appeal the fine before that date.

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