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KSA Figures Show Decline in Dutch Gambling Market Growth Rate

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Two years after the launch of the regulated gambling market in the Netherlands in October 2021, the country’s regulator, Kanspelautoriteit (KSA), has reported a decline in the pace of market growth.

The data from KSA's fifth online gambling report reveals that gross gambling revenue (GGR) saw an 8% increase from January to August 2023, equating to a 17% annual growth rate. This is a drop compared to the 33% growth reported in the previous edition.

KSA chairman René Jansen stated that this slowdown indicates the “market is developing as expected.” He also emphasized that the KSA remains vigilant in ensuring that the Dutch gambling market stays safe for players and added that the focus is on addiction prevention and insight into potential problematic gaming behavior.

The GGR amounted to €1.33 billion over the past year. However, the report predicts that the recently enacted advertising ban will likely lead to fewer new players and a subsequent decrease in revenue.

Stagnation in Player Accounts

The report showed a slight drop in active player accounts, from 859,000 in January to 826,000 in July. Since individuals often use multiple accounts, this figure should not be interpreted as a representation of total player numbers. Between February and July, it was estimated that 676,000 Dutch customers participated in gambling, with 417,000 of those playing each month. These players lost an average of €1,017 over the six months, or €170 per month.

KSA reported that 93% of players used legal websites, a slight 1% increase from the previous report. Furthermore, new players chose legal options at a 98% rate. Therefore, KSA's goal of channeling 80% of users to legal offerings continues to be successfully met.

Increase in Self-Exclusion Registrations

As of August 2023, the number of users of the Dutch self-exclusion platform, the Central Register for the Exclusion of Gambling (CRUKS), has risen. A total of 48,000 users have self-excluded themselves from gambling, marking a 44% increase over the last six months.

The current report is the first released since the Netherlands imposed an advertising ban on gambling in July 2023. This ban restricts advertising across multiple media channels, such as TV, radio, and print. It also applies to public places and has led to new restrictions on affiliate advertising. However, some targeted advertising, such as on streaming platforms and social media, remains permissible.

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