Dutch Government Approves Ban on Online Gambling Advertising

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The Netherlands government has released the complete draft of its prohibition of “untargeted” advertising and recruitment by authorized gambling operators in the country, with the ban scheduled to take effect on July 1.

Dutch-facing operators will be required to follow far stricter advertising regulations, including a ban on television adverts and marketing in public, such as by using billiards or printed media. However, things will be slightly more relaxed for bookmakers wishing to advertise online and via social media. They may do so as long as they can prove that the adverts are targeted at audiences aged 24 and above.

Franc Weerwind, Minister for Legal Protection at the Ministry of Justice and Security, drafted the legislation, and he submitted it to The Hague on April 5.

Since the start of the gaming regulation in the Dutch online market in October 2021, there have been concerns about the increase in advertising. According to Weerwind, “Addiction care and people who have experience with addiction problems have indicated that they have difficulty with a large amount of untargeted advertising”.

Both the Dutch government and regulatory authority have acknowledged that advertising plays an important part in directing players away from the black market and towards licensed sites that meet the Kansspelautoriteit’s player protection standards.

However, both lawmakers and those who treat addiction are worried that advertising is too far-reaching and it may expose young people, those aged 18 to 24, and underage people to betting products.

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