Live Casino Supplier Imagine Live Rapidly Expanding European Reach
Imagine Live has strengthened its presence across Europe after confirming that its live dealer portfolio is now officially recognized in both Italy and Belgium.
LISTEN TO THIS ARTICLE:In Italy, the company's games recently obtained GLI certification. This approval allows Imagine Live to provide its suite of live casino products to licensed operators within the Italian market.
Related: MGM Resorts and Playtech Bring Family Feud to Global Online PlayersThe certification confirms that the portfolio meets the strict technical and operational requirements of Italian regulators, giving operators the option to seamlessly integrate compliant live content into their platforms.
The milestone comes as Italy transitions to a new online gambling framework. Under the updated system, operators are granted nine-year licenses but must pay a €7 million entry fee and a 3% operations levy.
The European Union's Official Journal has validated the new licensing model, which is expected to bring in around €350 million in initial application fees and roughly €100 million annually from fixed charges.
Italy marks another regulated jurisdiction for Imagine Live, which has been steadily growing its footprint across Europe. The company previously secured a license from the UK Gambling Commission, giving it access to one of the most competitive regulated markets on the continent.
That authorization paved the way for the launch of flagship titles such as Dynamite Roulette, Auto Roulette, classic Roulette, Blackjack, and Baccarat in the UK market.
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Belgium Opens the Doors to Local Partnerships
In Belgium, Imagine Live obtained an E Category License, enabling the distribution of its live casino products through licensed local partners. Last year, approval from the Swedish Gambling Authority also widened the company's reach in northern Europe. The supplier positions its titles as modern, immersive experiences backed by strong streaming technology and engaging design.
This past February, the company also earned a Class II license from Romania's ONJN regulator. Operating through its ImagineLive Ro division, the approval allows the group to deliver live content directly to Romanian-licensed operators.
Commenting on the expansion, Group CEO Martin Martirosyan emphasized the brand's mission of creating products that enhance player enjoyment while offering operators customizable features, including branded studio options, to drive engagement.
In parallel with its regulatory growth, Imagine Live has been expanding its game offerings. A recent highlight is Robin the Fair, a live card game show inspired by Robin Hood. The game involves seven decision-making rows, with the chance to reveal multipliers that can climb as high as x5000.
Chief Product Officer Mikayel Aznauryan explained that the title blends classic gameplay elements with innovative twists designed to refresh the live casino category. Meanwhile, Head of Marketing Hovhannes Tadevosyan pointed out that the custom-built studio environment was crafted to capture the adventurous spirit of Robin Hood while keeping the mechanics straightforward and highly engaging.
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