NSW Regulator Fines Bet Right AU$20,000 for Ad Breaches

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IRPSX PTY Ltd, which trades as Bet Right, has been hit with an AU$20,000 fine by Liquor & Gaming New South Wales (NSW) for breaking advertising rules.

The regulator’s investigation concluded that Bet Right illegally offered boosted odds to punters in the region, which is prohibited by the NSW Betting and Racing Act, breaching their gambling regulations. Specifically, the Act prohibits advertisements that incentivize playing or frequent gambling.

However, the regulator found Bet Right innocent of three other undisclosed charges.

We have actively engaged with online bookmakers and provided guidance on their compliance obligations. There is simply no excuse for wagering companies to advertise inducements. They can be assured that the risk of being caught and prosecuted is extremely high.

Jane LinLiquor & Gaming NSW Executive Director of Regulatory Operations

Related: NSW proposes strict new gambling regulations.

Regulator Issues More than $1.1m in Fines

The NSW regulator began handing out penalties for illegal advertising in 2016, and since then, it has issued more than $1.1m in fines.

Operators taken to court have received fines of more than $830,000 and the regulator has handed out penalty infringement notices worth a total of $270,000. This total includes the 14 penalty infringement notices issued to Bet4 in April of this year, which amounted to $210,000.

Related: NSW regulator fines Unibet for gambling ad breaches.

Earlier in the year, SportsChamps was fined $40,000 and made to pay $14,000 costs for breaking NSW gaming laws, the third time it was prosecuted in the state.

Commenting on the fines, Lin added, “We will continue to monitor television, print and social media for this illegal advertising and advocate for the courts to issue higher penalties.”

NSW Presses Ahead with Gaming Reforms

The fines come as the state considers a number of significant gaming reforms. Earlier this week, an independent panel created to advise on potential reforms, had its inaugural meeting and discussed a cashless trial for electronic gaming machines.

In recent months, the state has also banned external signage for gaming rooms, and the ban will come into effect on 1 September. Moreover, NSW government has passed laws banning political donations from venues that house pokies machines in the region.

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