PGA of America Join AGA's Campaign for Responsible Gambling
The PGA of America has signed up to the "Have A Game Plan. Bet Responsibly." campaign that is being run by the American Gaming Association (AGA).
PGA of America join AGA's "Have a Game Plan" campaign.
LISTEN TO THIS ARTICLE:This means that the campaign will be promoted at the upcoming 2024 PGA Championship at the Valhalla Golf Club in Louisville, which is running from May 16 to May 19. During the championship, there will be co-branded content, educational materials disseminated, and strategic activations on PGA of America’s online platforms.
Teaching Americans to Bet Responsibly
The “Have A Game Plan” campaign was launched by AGA in 2019 as part of its efforts to educate people on responsible gambling. The campaign has partnered with a number of leading gambling operators, sporting organizations, and media companies, allowing it to reach a wide audience.
It teaches basic techniques such as setting a budget, sticking to the budget, and making things social by interacting with other gamblers. It also urges players to ensure they are familiar with the odds and markets, and to only play at licensed sportsbooks and live casinos online.
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Jeff Price, PGA of America’s chief commercial officer, said that the “Have A Game Plan” campaign will help ensure that golf fans have “the right tools in their bag to bet responsibly.”
Activating AGA’s Have A Game Plan campaign during this year’s PGA Championship and beyond will be an integral part of our strategy as interest in golf wagering grows.
Price also pointed out that ESPN BET will be the official sponsor of the 106th PGA Championship.
Spreading the Message to Golf Fans
The American Gaming Association’s senior vice president of strategic communications Joe Maloney said that his team is looking forward to working with the PGA of America and spread responsible gambling principles among golf fans and bettors in the USA.
By joining “Have A Game Plan”, PGA of America joins the likes of the MLB, NASCAR, NBA, PGA TOUR, NHL and WNBA.
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