Play’n GO Announce Sponsorship Deal with MoneyGram Haas F1 Team
Play’n GO, the leading B2B online slots provider in the gaming industry, has announced a partnership with the MoneyGram Haas F1 Team in a deal that will see the supplier become the main sponsor of the motorsport team.
The agreement is a multi-year partnership, and under the terms of the deal, the Play’n GO logo will appear on the side of the VF-23. The logo will also appear on the racing teams' uniforms, as well as on the race suits of the MoneyGram Haas F1 Team drivers for this season, Kevin Magnussen and Nico Hulkenberg.
The agreement has come just in time for the next race in the 2023 FIA Formula 1 World Championship, which takes place at the Las Vegas Grand Prix over the weekend.
Management at the MoneyGram Haas F1 Team expressed their delight at working with Play’n GO, who they described as global leaders in the gaming industry and are looking forward to many years of close collaboration. Both parties promote innovation and entertainment and say they are working together to expand the casino games and F1 motorsport offerings throughout North America.
F1 is one of the premier global entertainment properties, where sport and technology are pushed ever forward in one of the most highly regulated and thrilling competitions in the world. We believe that entertainment, combined with strong regulation and innovation, will allow the gaming industry to continue to flourish for many years to come.
Play’n GO Strategy to Increase Customer Base
Based in Sweden, Play’n GO is one of the leading providers of casino games in the entertainment industry and has a wide portfolio of titles, including Book of Dead, Gerard’s Gambit, Legacy of Egypt, and the Moon Princess games.
Senior leadership at Play’n GO feels the sponsorship deal will raise awareness of the provider's brand and bring its suite of titles to a sports audience of nearly a billion and hopes to convert some of these into real players.
Our partnership with the MoneyGram Haas F1 Team will introduce our games to a whole new global audience, and we are thrilled to be a part of Haas’ journey to drive forward performance and innovation both on and off the track.