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OpenBet to Supply Technology for Veikkaus Sportsbook Platform

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OpenBet, the sports betting and content provider to the gaming industry, has announced a partnership with Veikkaus, the state-owned gambling operator of the government in Finland. The agreement is a four-year deal as the regulator in Finland looks to change the gambling structure in the country.

The Finnish government has been looking at other national gambling frameworks besides its current state-controlled monopoly. Finland is one of the few gambling markets that is controlled by a government entity, in this case, Veikkaus. A recent report into the options facing Finland as it tries to move to another gambling model suggested allowing private gambling operators to enter the country's sports betting and online gaming markets.

The partnership between Veikkaus and OpenBet is the start of the process of introducing licensed gaming operators into the gambling sector in the Finnish jurisdiction.

Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we're transforming its sports betting landscape. It's a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.

Nikos KonstakisChief Product Officer at OpenBet

Related: Finnish Government Outlines Legal Course for Gambling Reform

OpenBet to Power Veikkaus Sportsbook Platform

OpenBet has 25 year of experience in the gaming industry with its B2B services, making it a leader in the sports betting market and operates in North America, Europe, and Australia. The modular solutions that OpenBet provides are one of the reasons that the company has many partnerships with tier-1 gaming operators.

Under the terms of the partnership OpenBet will provide its technology to power the Veikkaus sportsbook platform. This includes the OpenBet product, the Managed Trading Services, which will be integrated into Veikkaus. Both parties hope this partnership will lead to Veikkaus enjoying expansion in the country in both its online and retail sports gaming segments.

We're thrilled to partner with OpenBet in this venture. By utilizing their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering. OpenBet’s advanced technology suite and history of scaling operations in dynamic markets make it the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.

Juha-Matti MäkiläVice President of Betting Operations at Veikkaus

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