PlayOJO Debuts New Player Feature from SkillOnNet
The award-winning online casino platform provider SkillOnNet, which powers some of the industry’s leading brands, has debuted a new player feature named ‘Hot or Cold’. The new feature is to go live at PlayOJO this week and then roll out across the rest of the network in the near future.
Hot or Cold gives players the ability to see which games are on winning and losing streaks, so they can make decisions on what to play based upon the games’ performances over the previous hour. The ‘Hot’ games will be shown with a flaming red icon and the ‘Cold’ games with an icy blue icon.
SkillOnNet developed the feature with the aim of increasing player engagement and retention. It is based upon the experience of playing at land casinos, where players often have superstitions about whether a machine is set to award a big payout.
The launch of the new feature is being accompanied by a large advertising campaign across television, digital and social media. The television adverts have launched in the UK, and they will soon be expanded to include adverts on the radio and in newspapers.
After the feature has debuted at PlayOJO, SkillOnNet is set to make it available at all the casinos on its network, including Slingo, SpinGenie, GentingCasino, ZebraWins, Metal Casino, MegaCasino, and EU Casino. There will also be television advertising campaigns run by BacanaPlay in Portugal and PlayUZU in Spain.
Operators using the SkillOnNet platform have access to a huge portfolio of games that consists of more than 3,500 titles from many of the industry’s top developers.
Hot or Cold is another great innovation from the team, and we are thrilled to be launching it at our flagship PlayOJO brand. Players no longer have to rely on intuition alone to see if a game has been paying out or not. PlayOJO are supporting the launch of Hot or Cold with a major marketing campaign in the UK before we roll out the feature across the SkillOnNet network. It is this commitment to innovation and marketing that makes us a leading online casino platform partner in the world.
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