Playtech Launches Its Multichannel Gaming Services in Deal with NorthStar Bets
Playtech (LON: PTEC) has launched its multichannel gaming services in an agreement with NorthStar Bets, the Ontario-based online sportsbook and casino operator.
Playtech is the leading B2B gaming provider to online and retail operators. This deal is part of Playtech’s strategy to provide games for operators in newly regulated online markets.
NorthStar Bets, the online sportsbook and casino brand of NorthStar Gaming, only went live in Ontario recently, and this agreement enhances the content available to its players.
The launch of Playtech’s new software and services partnership with NorthStar Bets is another key milestone in the development of our strategy in North America. Essential to Playtech’s success is our ability to form key strategic partnerships with industry-leading operators around the world. NorthStar Bets is uniquely positioned to become one of Ontario’s premier operators, and we’re delighted to be working alongside them to build a market-leading responsible gambling proposition.
Under the terms of the agreement, Playtech will provide its live casino and casino services to NorthStar Bets. As well as its IMS platform which is a complete player management solution. NorthStar will also receive poker products from Playtech later in the year as part of the deal.
NorthStar Bets puts consumers at the centre of an immersive and content-driven experience. Our partnership with Playtech means that we are able to deliver an engaging and enjoyable online experience with the highest level of player protection. Consumers are looking for content that caters to their individual preferences and interests, and alongside Playtech’s unrivaled multichannel technology, we are uniquely positioned to become a leader in the Canadian iGaming market.