Relax Gaming and RubyPlay Sign Partnership Deal

The iGaming aggregator and content supplier Relax Gaming has announced a new Powered by Relax partnership with RubyPlay that will integrate the provider’s full portfolio of games

RubyPlay is recognized as one of the most exciting player-focused game studios around, and the deal will allow it to increase its presence across European and MGA markets through Relax’s platform. Its portfolio includes numerous cutting-edge titles that combine popular concepts from land-based and social gaming, resulting in an interactive and immersive experience.

Some of the developer’s most popular titles include Alice in the Wild, Grand Express Action Class, Enter the Vault and Adventures of Li'l Red.

Simon Hammon CPO at Relax

RubyPlay has firmly established a name for creating original player-centric content that’s recognized and loved by a wide range of demographics, and we’re sure they will prove a welcome addition to the Relax family. This latest deal continues to highlight the value we offer by bringing studios onto our platform – not only for our excellent distribution and reach but also in what we can do to help further boost their profile with our top-tier operator partners, who value top quality games.

Simon HammonCPO at Relax

Ittai Zur, the COO at RubyPlay, said that they are “thrilled” about the new partnership. He explained that RubyPlay seeks to create “the best land-based experience that online gaming” can provide and added that thanks to Relax’s flexibility, fairness, and speed-to-market, it is the “ideal partner” to help the company grow.

Relax Gaming is considered one of the leading B2B suppliers in the industry, and earlier this month, it won an impressive four EGR B2B Awards, including Innovation in Mobile and Casino Software Provider. The company also won two CasinoBeats Developer Awards at the CasinoBeats Summit in Malta, and it has been nominated for four awards at the International Gaming Awards, which will take place later this summer in London.

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